Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible!

I've already built the biggest fight I've already built the biggest fight brand to ever exist. The UFC was brand to ever exist. The UFC was brand to ever exist. The UFC was purchased for $2 million. And if the purchased for $2 million. And if the purchased for $2 million. And if the Lakers sold for 12.5 billion, then the Lakers sold for 12.5 billion, then the Lakers sold for 12.5 billion, then the UFC is worth 50 billion. And every day UFC is worth 50 billion. And every day UFC is worth 50 billion. And every day that I show up here, I'm here to win. that I show up here, I'm here to win. that I show up here, I'm here to win. When I'm dead, it's going to be When I'm dead, it's going to be When I'm dead, it's going to be impossible to beat what I built. And I impossible to beat what I built. And I impossible to beat what I built. And I am addicted to chaos. And if there isn't am addicted to chaos. And if there isn't am addicted to chaos. And if there isn't any, I create it. From UFC fighters to any, I create it. From UFC fighters to any, I create it. From UFC fighters to CEOs of multi-gazillion pound companies CEOs of multi-gazillion pound companies CEOs of multi-gazillion pound companies to world leaders, I see in you a man to world leaders, I see in you a man to world leaders, I see in you a man that is truly obsessed. Early on, I knew that is truly obsessed. Early on, I knew that is truly obsessed. Early on, I knew exactly who I was and I knew that I exactly who I was and I knew that I exactly who I was and I knew that I wanted to be involved in fighting. wanted to be involved in fighting. wanted to be involved in fighting. That's what I wanted to do for the rest That's what I wanted to do for the rest That's what I wanted to do for the rest of my life. >> Was there any athlete that you sort of >> Was there any athlete that you sort of put in a class of their own? put in a class of their own? put in a class of their own? >> Conor McGregor, Habib Mamedov, and Ronda >> Conor McGregor, Habib Mamedov, and Ronda >> Conor McGregor, Habib Mamedov, and Ronda Rousey, but I didn't want women in the Rousey, but I didn't want women in the Rousey, but I didn't want women in the UFC. But Ronda Rousey grabbed me said, UFC. But Ronda Rousey grabbed me said, UFC. But Ronda Rousey grabbed me said, "Can I get 15 minutes with you?" And she "Can I get 15 minutes with you?" And she "Can I get 15 minutes with you?" And she came in with the whole bravado came in with the whole bravado came in with the whole bravado and I'm like, "Holy I think I'm and I'm like, "Holy I think I'm and I'm like, "Holy I think I'm going to do this." And she's the one to going to do this." And she's the one to going to do this." And she's the one to do it with. If there were principles do it with. If there were principles do it with. If there were principles that you would most attribute to the that you would most attribute to the that you would most attribute to the success of the UFC, what would it be? success of the UFC, what would it be? success of the UFC, what would it be? >> When you decide who you are, what you >> When you decide who you are, what you >> When you decide who you are, what you want to do, what you're going to want to do, what you're going to want to do, what you're going to accomplish, and you work toward it. It accomplish, and you work toward it. It accomplish, and you work toward it. It is impossible for you to fail. Do not be is impossible for you to fail. Do not be is impossible for you to fail. Do not be afraid to take the risk. But some of afraid to take the risk. But some of afraid to take the risk. But some of these kids that think they want to be these kids that think they want to be these kids that think they want to be entrepreneurs, they don't know what it entrepreneurs, they don't know what it entrepreneurs, they don't know what it really takes. And there is a formula.

really takes. And there is a formula. really takes. And there is a formula. And guess who has it? And we can talk And guess who has it? And we can talk And guess who has it? And we can talk about this. about this. about this. >> And then this is a book your mother >> And then this is a book your mother >> And then this is a book your mother published about you unauthorized as a published about you unauthorized as a published about you unauthorized as a biography. She's critical of you at biography. She's critical of you at biography. She's critical of you at certain points. I I don't go on shows to certain points. I I don't go on shows to certain points. I I don't go on shows to speak negatively about my mother, but I speak negatively about my mother, but I speak negatively about my mother, but I mean that's one of the grossest, most mean that's one of the grossest, most mean that's one of the grossest, most disgusting things. You couldn't even disgusting things. You couldn't even disgusting things. You couldn't even imagine possible until it happens to imagine possible until it happens to imagine possible until it happens to you. And sometimes family is the worst. you. And sometimes family is the worst. you. And sometimes family is the worst. And that was the beginning of the end And that was the beginning of the end And that was the beginning of the end with me and her. Have you forgiven her? with me and her. Have you forgiven her? with me and her. Have you forgiven her? >> Um, here is a strange fact. Most of the here is a strange fact. Most of the people watching this right now, about people watching this right now, about people watching this right now, about 58% of you aren't yet subscribed to this 58% of you aren't yet subscribed to this 58% of you aren't yet subscribed to this channel. Statistically, that is probably channel. Statistically, that is probably channel. Statistically, that is probably you. So, could I ask you a small favor? you. So, could I ask you a small favor? you. So, could I ask you a small favor? If this channel has ever given you any If this channel has ever given you any If this channel has ever given you any value at all, please could you do me a value at all, please could you do me a value at all, please could you do me a favor and hit the subscribe button? It favor and hit the subscribe button? It favor and hit the subscribe button? It costs nothing. It helps us more than you costs nothing. It helps us more than you costs nothing. It helps us more than you could know. And the bigger the channel could know. And the bigger the channel could know. And the bigger the channel gets, as you've seen, the more we can gets, as you've seen, the more we can gets, as you've seen, the more we can invest in the guests and the production. invest in the guests and the production. invest in the guests and the production. So, thank you so much, and I hope you So, thank you so much, and I hope you So, thank you so much, and I hope you enjoy this episode. Dana, you know more than anybody that to Dana, you know more than anybody that to become a great fighter, become a great fighter, become a great fighter, often times you have an anomalous often times you have an anomalous often times you have an anomalous upbringing. And I have some of these upbringing. And I have some of these upbringing. And I have some of these fighters in front of me like Khabib and fighters in front of me like Khabib and fighters in front of me like Khabib and Islam and Mike Tyson. And when you look Islam and Mike Tyson. And when you look Islam and Mike Tyson. And when you look at their backgrounds and where they came at their backgrounds and where they came at their backgrounds and where they came from, they have atypical origins. And from, they have atypical origins. And from, they have atypical origins. And when I look at you, I consider you to be when I look at you, I consider you to be when I look at you, I consider you to be a great fighter in your own regard. So a great fighter in your own regard. So a great fighter in your own regard. So that's my question is what is that early that's my question is what is that early that's my question is what is that early context that's made you the fighter that context that's made you the fighter that context that's made you the fighter that you are?

you are? you are? >> I don't know. Uh, you know, I I I always >> I don't know. Uh, you know, I I I always >> I don't know. Uh, you know, I I I always have trouble when we start talking about have trouble when we start talking about have trouble when we start talking about me and my upbringing and psychoanalyzing me and my upbringing and psychoanalyzing me and my upbringing and psychoanalyzing me. I I I don't know how to really me. I I I don't know how to really me. I I I don't know how to really answer those questions. Um, answer those questions. Um, answer those questions. Um, I don't know. It's not like I grew up I don't know. It's not like I grew up I don't know. It's not like I grew up like these guys grew up, but like these guys grew up, but like these guys grew up, but >> early on I knew exactly who I was and I >> early on I knew exactly who I was and I >> early on I knew exactly who I was and I knew that I wanted to be involved in knew that I wanted to be involved in knew that I wanted to be involved in fighting. That's what I wanted to do for fighting. That's what I wanted to do for fighting. That's what I wanted to do for the rest of my life. the rest of my life. the rest of my life. >> In terms of your mom and dad, I I I >> In terms of your mom and dad, I I I >> In terms of your mom and dad, I I I listened to you talk about your dad and listened to you talk about your dad and listened to you talk about your dad and his absence and his difficulty with his absence and his difficulty with his absence and his difficulty with alcohol. Divorced at 8 years old, alcohol. Divorced at 8 years old, alcohol. Divorced at 8 years old, >> left with your mother and that was also >> left with your mother and that was also >> left with your mother and that was also a turbulent relationship as you as you a turbulent relationship as you as you a turbulent relationship as you as you grew up. Is there anything from that grew up. Is there anything from that grew up. Is there anything from that early context that you look back on? I early context that you look back on? I early context that you look back on? I know you don't like being know you don't like being know you don't like being psychoanalyzed. I've heard you try I've psychoanalyzed. I've heard you try I've psychoanalyzed. I've heard you try I've heard you respond to like Pierce Morgan heard you respond to like Pierce Morgan heard you respond to like Pierce Morgan and others who who have talked about and others who who have talked about and others who who have talked about your childhood before, but is there your childhood before, but is there your childhood before, but is there anything from that early context that anything from that early context that anything from that early context that you think did shape you into this sort you think did shape you into this sort you think did shape you into this sort of like%. of like%. of like%. >> You know, I I always say that, you know, >> You know, I I always say that, you know, >> You know, I I always say that, you know, you see these people that play the you see these people that play the you see these people that play the victim, you know, the victim mentality. victim, you know, the victim mentality. victim, you know, the victim mentality. It's like, oh, I didn't have any role It's like, oh, I didn't have any role It's like, oh, I didn't have any role models when I was growing up. Yes, you models when I was growing up. Yes, you models when I was growing up. Yes, you did. You just didn't look at it the did. You just didn't look at it the did. You just didn't look at it the right way. when you grow up, everybody right way. when you grow up, everybody right way. when you grow up, everybody who's involved in your life, they're all who's involved in your life, they're all who's involved in your life, they're all role models in good and bad ways, right?

role models in good and bad ways, right? role models in good and bad ways, right? I I used to look at, you know, some of I I used to look at, you know, some of I I used to look at, you know, some of my uncles and and and and my dad and my uncles and and and and my dad and my uncles and and and and my dad and some I was like, "Yeah, we don't we some I was like, "Yeah, we don't we some I was like, "Yeah, we don't we don't want to go in that direction. don't want to go in that direction. don't want to go in that direction. Let's let's go in this direction." And Let's let's go in this direction." And Let's let's go in this direction." And in America, you you can start drinking in America, you you can start drinking in America, you you can start drinking when you're 21. when you're 21. when you're 21. >> Mhm. >> Mhm. >> Mhm. >> I quit drinking when I was 21. I believe >> I quit drinking when I was 21. I believe >> I quit drinking when I was 21. I believe that that I wouldn't be able to that that I wouldn't be able to that that I wouldn't be able to accomplish all the things that I wanted accomplish all the things that I wanted accomplish all the things that I wanted to accomplish if I was drinking. And I to accomplish if I was drinking. And I to accomplish if I was drinking. And I saw a lot of, you know, family members saw a lot of, you know, family members saw a lot of, you know, family members and other people where drinking had had and other people where drinking had had and other people where drinking had had been detrimental been detrimental been detrimental to their life. And and uh, you know, I I to their life. And and uh, you know, I I to their life. And and uh, you know, I I think I had some pretty talented, you think I had some pretty talented, you think I had some pretty talented, you know, family members that could have know, family members that could have know, family members that could have lived a different life had they not lived a different life had they not lived a different life had they not drank. drank. drank. >> You and your sister? >> You and your sister? >> You and your sister? >> Yeah, it's me and my sister. >> Yeah, it's me and my sister. >> Yeah, it's me and my sister. >> If I was a fly on the wall during that >> If I was a fly on the wall during that >> If I was a fly on the wall during that period of your life, what would I have period of your life, what would I have period of your life, what would I have seen? seen? seen? >> I don't know. I I don't really remember. >> I don't know. I I don't really remember. >> I don't know. I I don't really remember. Me and my sister, you know, now that Me and my sister, you know, now that Me and my sister, you know, now that we're getting older, we talk about this we're getting older, we talk about this we're getting older, we talk about this stuff a lot. Me and my sister are super stuff a lot. Me and my sister are super stuff a lot. Me and my sister are super close. You know, both our parents are close. You know, both our parents are close. You know, both our parents are dead and it was just us. So, yeah, my dead and it was just us. So, yeah, my dead and it was just us. So, yeah, my mom was an animal. My mom worked her ass mom was an animal. My mom worked her ass mom was an animal. My mom worked her ass off and, you know, if she wasn't off and, you know, if she wasn't off and, you know, if she wasn't working, you know, and picking up extra working, you know, and picking up extra working, you know, and picking up extra shifts. She was a nurse. She was going shifts. She was a nurse. She was going shifts. She was a nurse. She was going to school. And she effectively raised to school. And she effectively raised to school. And she effectively raised you on her own.

you on her own. you on her own. >> Definitely. >> Definitely. >> Definitely. >> Because your dad was he he was absent. I >> Because your dad was he he was absent. I >> Because your dad was he he was absent. I I remember he reciting a story of you I remember he reciting a story of you I remember he reciting a story of you him taking you to the cinema drunk. him taking you to the cinema drunk. him taking you to the cinema drunk. >> Yeah. Yeah. And just I mean what I got >> Yeah. Yeah. And just I mean what I got >> Yeah. Yeah. And just I mean what I got from that was I guess carelessness. The from that was I guess carelessness. The from that was I guess carelessness. The story of him taking you to the cinema, story of him taking you to the cinema, story of him taking you to the cinema, telling you asking you if you wanted telling you asking you if you wanted telling you asking you if you wanted something, throwing $20 your way, something, throwing $20 your way, something, throwing $20 your way, telling you to go get it for your telling you to go get it for your telling you to go get it for your sister. Yeah. The sister. Yeah. The sister. Yeah. The >> himim him embarrassing. >> himim him embarrassing. >> himim him embarrassing. >> It's one of those moments and you know >> It's one of those moments and you know >> It's one of those moments and you know you have these these things that you you have these these things that you you have these these things that you remember from your young life. And I remember from your young life. And I remember from your young life. And I have I have a few with my dad, but you have I have a few with my dad, but you have I have a few with my dad, but you know the the movie was Beverly Hills know the the movie was Beverly Hills know the the movie was Beverly Hills Cop. It had just come out and it was Cop. It had just come out and it was Cop. It had just come out and it was like the biggest movie in the world. And like the biggest movie in the world. And like the biggest movie in the world. And we got there late. He showed up drunk to we got there late. He showed up drunk to we got there late. He showed up drunk to pick us up and take us to the movies, pick us up and take us to the movies, pick us up and take us to the movies, you know. So getting there was was a you know. So getting there was was a you know. So getting there was was a whole, you know, scene on its own. And whole, you know, scene on its own. And whole, you know, scene on its own. And then we get there, the place is packed. then we get there, the place is packed. then we get there, the place is packed. There's no seats. He walks in and There's no seats. He walks in and There's no seats. He walks in and screams, "We're going to have to start screams, "We're going to have to start screams, "We're going to have to start moving some people, you know, and throws moving some people, you know, and throws moving some people, you know, and throws money at me to go get to go get food and money at me to go get to go get food and money at me to go get to go get food and popcorn or whatever." In my opinion, my popcorn or whatever." In my opinion, my popcorn or whatever." In my opinion, my dad was a very selfish guy. And uh, you dad was a very selfish guy. And uh, you dad was a very selfish guy. And uh, you know, he lived the life that he wanted know, he lived the life that he wanted know, he lived the life that he wanted to live and everybody else didn't to live and everybody else didn't to live and everybody else didn't matter. Did you ever understand him as matter. Did you ever understand him as matter. Did you ever understand him as you People always say that when they get you People always say that when they get you People always say that when they get older they understand their parents older they understand their parents older they understand their parents better.

better. better. >> Well, what I understood was once I >> Well, what I understood was once I >> Well, what I understood was once I became a parent. I was like, "Holy became a parent. I was like, "Holy became a parent. I was like, "Holy this is the way you're supposed to feel this is the way you're supposed to feel this is the way you're supposed to feel about your kids and this is the way about your kids and this is the way about your kids and this is the way you're supposed to, you know." So, yeah, you're supposed to, you know." So, yeah, you're supposed to, you know." So, yeah, I I think that my parents made me a I I think that my parents made me a I I think that my parents made me a better parent. better parent. better parent. >> You've got a very atypical drive in you. >> You've got a very atypical drive in you. >> You've got a very atypical drive in you. There's a certain relentlessness that There's a certain relentlessness that There's a certain relentlessness that I've seen. I mean, I've seen it all. And I've seen. I mean, I've seen it all. And I've seen. I mean, I've seen it all. And one of the sort of defining traits when one of the sort of defining traits when one of the sort of defining traits when I think of Dana White is this sort of I think of Dana White is this sort of I think of Dana White is this sort of relentless insatiable ambition. So my relentless insatiable ambition. So my relentless insatiable ambition. So my line of questioning isn't really to line of questioning isn't really to line of questioning isn't really to psycho analyze. It's really just to psycho analyze. It's really just to psycho analyze. It's really just to understand like how that comes to be the understand like how that comes to be the understand like how that comes to be the case. One would guess that there's some case. One would guess that there's some case. One would guess that there's some kind of chip on your shoulder in to some kind of chip on your shoulder in to some kind of chip on your shoulder in to some degree. degree. degree. >> Yeah, it's true. But I try to I try to >> Yeah, it's true. But I try to I try to >> Yeah, it's true. But I try to I try to focus on focus on focus on I like to win. Winning is fun and I like to win. Winning is fun and I like to win. Winning is fun and everything in life. But uh you know I everything in life. But uh you know I everything in life. But uh you know I also make sure that the obligations that also make sure that the obligations that also make sure that the obligations that I have you know I I I pay attention to I have you know I I I pay attention to I have you know I I I pay attention to those too. Like listen nobody's perfect those too. Like listen nobody's perfect those too. Like listen nobody's perfect but I've tried to do the best I could to but I've tried to do the best I could to but I've tried to do the best I could to be be be >> the best at everything I could at work >> the best at everything I could at work >> the best at everything I could at work at home with the kids you know.

at home with the kids you know. at home with the kids you know. >> And if id asked you when you were a >> And if id asked you when you were a >> And if id asked you when you were a young boy like some of these photos what young boy like some of these photos what young boy like some of these photos what you going to be when you grow up would you going to be when you grow up would you going to be when you grow up would you would you have had an answer for me? you would you have had an answer for me? you would you have had an answer for me? >> I didn't really know that until I was in >> I didn't really know that until I was in >> I didn't really know that until I was in my late teens. you know, literally my late teens. you know, literally my late teens. you know, literally walked out of a job that at the time and walked out of a job that at the time and walked out of a job that at the time and in the place a lot of people would kill in the place a lot of people would kill in the place a lot of people would kill for. Um, and had checked all the boxes for. Um, and had checked all the boxes for. Um, and had checked all the boxes and made cash every day, got a paycheck and made cash every day, got a paycheck and made cash every day, got a paycheck every week, 401k, full dental and every week, 401k, full dental and every week, 401k, full dental and medical and, you know, all the things medical and, you know, all the things medical and, you know, all the things that people are looking for. But I I that people are looking for. But I I that people are looking for. But I I didn't like working for other people. I didn't like working for other people. I didn't like working for other people. I I always felt like working in the hotel I always felt like working in the hotel I always felt like working in the hotel industry was incredibly disrespectful, industry was incredibly disrespectful, industry was incredibly disrespectful, the way that they would treat you and the way that they would treat you and the way that they would treat you and talk to you and and uh I never liked it. talk to you and and uh I never liked it. talk to you and and uh I never liked it. it was never for me. So, I walked out it was never for me. So, I walked out it was never for me. So, I walked out one day and I said, "I'm going to get one day and I said, "I'm going to get one day and I said, "I'm going to get into the fight business." At the time, I into the fight business." At the time, I into the fight business." At the time, I didn't know exactly what that meant or, didn't know exactly what that meant or, didn't know exactly what that meant or, you know, at what level, but that was my you know, at what level, but that was my you know, at what level, but that was my goal. goal. goal. >> Have you always had a problem with well, >> Have you always had a problem with well, >> Have you always had a problem with well, an issue with, dare I say, authority? an issue with, dare I say, authority? an issue with, dare I say, authority? >> You have? >> You have? >> You have? >> Yes. Very, very much so. Yeah. It was >> Yes. Very, very much so. Yeah. It was >> Yes. Very, very much so. Yeah. It was never for me.

never for me. never for me. >> Where does that come from? Do you know? >> Where does that come from? Do you know? >> Where does that come from? Do you know? >> I don't know. I honestly don't know the >> I don't know. I honestly don't know the >> I don't know. I honestly don't know the answer to that. But I never liked it. I answer to that. But I never liked it. I answer to that. But I never liked it. I never liked working for other people. I never liked working for other people. I never liked working for other people. I never liked being told what to do and never liked being told what to do and never liked being told what to do and and I don't treat my employees like and I don't treat my employees like and I don't treat my employees like that. that. that. >> Did you think you were going to be >> Did you think you were going to be >> Did you think you were going to be successful in your life when you were I successful in your life when you were I successful in your life when you were I don't know 14? don't know 14? don't know 14? >> I did when I was younger. I I believe >> I did when I was younger. I I believe >> I did when I was younger. I I believe that I would be. Yeah. that I would be. Yeah. that I would be. Yeah. >> Based on >> Based on >> Based on >> I sort of had these you know these ideas >> I sort of had these you know these ideas >> I sort of had these you know these ideas in my head which at the you know at that in my head which at the you know at that in my head which at the you know at that time you don't know exactly time you don't know exactly time you don't know exactly what it means or at what extent but let what it means or at what extent but let what it means or at what extent but let me tell you what. So when we worked when me tell you what. So when we worked when me tell you what. So when we worked when when I lived with my mom me and my when I lived with my mom me and my when I lived with my mom me and my sister were just talking about this the sister were just talking about this the sister were just talking about this the other day. So my mom worked all the time other day. So my mom worked all the time other day. So my mom worked all the time or was at school and me and my sister or was at school and me and my sister or was at school and me and my sister were home alone all the time, but we had were home alone all the time, but we had were home alone all the time, but we had chores that we had to do. I mean, we chores that we had to do. I mean, we chores that we had to do. I mean, we were mow the lawn, you know, cleaning were mow the lawn, you know, cleaning were mow the lawn, you know, cleaning the pool and trimming the bushes and all the pool and trimming the bushes and all the pool and trimming the bushes and all that. And I was like, let me tell you that. And I was like, let me tell you that. And I was like, let me tell you what, the day I make a dollar, I'm never what, the day I make a dollar, I'm never what, the day I make a dollar, I'm never doing this ever again. doing this ever again. doing this ever again. >> So that's probably an important lesson >> So that's probably an important lesson >> So that's probably an important lesson she taught you.

she taught you. she taught you. >> No doubt about it. And I I you know, I >> No doubt about it. And I I you know, I >> No doubt about it. And I I you know, I try to do this with my kids, too. try to do this with my kids, too. try to do this with my kids, too. My kids have been great and done My kids have been great and done My kids have been great and done everything the right way. And I've told everything the right way. And I've told everything the right way. And I've told this story before, but my son Aiden, my this story before, but my son Aiden, my this story before, but my son Aiden, my youngest son, flies home from college youngest son, flies home from college youngest son, flies home from college one weekend and says, "I I don't want to one weekend and says, "I I don't want to one weekend and says, "I I don't want to stay in school. I have an idea for this stay in school. I have an idea for this stay in school. I have an idea for this business that I want to do." And business that I want to do." And business that I want to do." And whatever. I said, he lays it all out for whatever. I said, he lays it all out for whatever. I said, he lays it all out for me. And I'm like, "This is a pretty good me. And I'm like, "This is a pretty good me. And I'm like, "This is a pretty good idea. I get it. I like it. But you're idea. I get it. I like it. But you're idea. I get it. I like it. But you're not going to quit school and just try to not going to quit school and just try to not going to quit school and just try to do this. This doesn't this won't chew up do this. This doesn't this won't chew up do this. This doesn't this won't chew up 8 to 10 hours of your day. M 8 to 10 hours of your day. M 8 to 10 hours of your day. M >> you're going to go out and you're going >> you're going to go out and you're going >> you're going to go out and you're going to get a job and you're going to put out to get a job and you're going to put out to get a job and you're going to put out you're going to go put in applications you're going to go put in applications you're going to go put in applications and you're going to try to get a job and you're going to try to get a job and you're going to try to get a job because if I die tomorrow, because if I die tomorrow, because if I die tomorrow, >> that's what you're qualified to do. And >> that's what you're qualified to do. And >> that's what you're qualified to do. And he did it and he went and he worked at he did it and he went and he worked at he did it and he went and he worked at U-Haul and you know, you got to have U-Haul and you know, you got to have U-Haul and you know, you got to have those kind of jobs. My son right now, my those kind of jobs. My son right now, my those kind of jobs. My son right now, my oldest is getting his master's degree in oldest is getting his master's degree in oldest is getting his master's degree in Boston right now. And when I lived in Boston right now. And when I lived in Boston right now. And when I lived in Boston, I used to work for EJ Paving Boston, I used to work for EJ Paving Boston, I used to work for EJ Paving Company. They pave roads. I actually Company. They pave roads. I actually Company. They pave roads. I actually want my son to go do some days at at want my son to go do some days at at want my son to go do some days at at this paving company.

this paving company. this paving company. >> What is it you're trying to teach him? >> What is it you're trying to teach him? >> What is it you're trying to teach him? >> Well, what hard work really is. So, >> Well, what hard work really is. So, >> Well, what hard work really is. So, people like I run around, I don't sleep people like I run around, I don't sleep people like I run around, I don't sleep much, and everybody's like, "Oh, you much, and everybody's like, "Oh, you much, and everybody's like, "Oh, you work so hard. You work so hard." No, no, work so hard. You work so hard." No, no, work so hard. You work so hard." No, no, no. I'll show you what hard work is. no. I'll show you what hard work is. no. I'll show you what hard work is. Hard work is construction. Hard work is Hard work is construction. Hard work is Hard work is construction. Hard work is concrete. Right up the street here, I concrete. Right up the street here, I concrete. Right up the street here, I don't know how many days this summer don't know how many days this summer don't know how many days this summer were 115 degrees out. 115 degrees out. were 115 degrees out. 115 degrees out. were 115 degrees out. 115 degrees out. These construction guys are out there These construction guys are out there These construction guys are out there working in 115 degree week. Like hard working in 115 degree week. Like hard working in 115 degree week. Like hard work, real work. And then in the winter, work, real work. And then in the winter, work, real work. And then in the winter, people don't realize this in Vegas, but people don't realize this in Vegas, but people don't realize this in Vegas, but it gets down into the 30s. These guys it gets down into the 30s. These guys it gets down into the 30s. These guys will be outside working when it's 30° will be outside working when it's 30° will be outside working when it's 30° out. So, and hard physical labor every out. So, and hard physical labor every out. So, and hard physical labor every day, and then you go home, you you eat day, and then you go home, you you eat day, and then you go home, you you eat and you go to bed, you start get up the and you go to bed, you start get up the and you go to bed, you start get up the next day, and you go do it again. In next day, and you go do it again. In next day, and you go do it again. In your life, to figure out what you want your life, to figure out what you want your life, to figure out what you want to do, you have to figure out what it is to do, you have to figure out what it is to do, you have to figure out what it is you don't want to do. I have um a bunch you don't want to do. I have um a bunch you don't want to do. I have um a bunch of quotes here that you've said if you of quotes here that you've said if you of quotes here that you've said if you just wanted to look at the first one. just wanted to look at the first one. just wanted to look at the first one. >> There's no such thing as a day off when >> There's no such thing as a day off when >> There's no such thing as a day off when there's no such thing as a day off when there's no such thing as a day off when there's no such thing as a day off when you run your own business. You know, you run your own business. You know, you run your own business. You know, there's no birthdays, there's no there's no birthdays, there's no there's no birthdays, there's no Christmas, there's no Thanksgivings. Bad Christmas, there's no Thanksgivings. Bad Christmas, there's no Thanksgivings. Bad will happen every single day that will happen every single day that will happen every single day that you need to deal with. But when you like you need to deal with. But when you like you need to deal with. But when you like what you do, it's fun.

what you do, it's fun. what you do, it's fun. >> A lot of people, especially young people >> A lot of people, especially young people >> A lot of people, especially young people these days, want to be entrepreneurs. these days, want to be entrepreneurs. these days, want to be entrepreneurs. You know, I'd really like to work for You know, I'd really like to work for You know, I'd really like to work for myself and own my own business because myself and own my own business because myself and own my own business because I'd love to plan my schedule. How much I'd love to plan my schedule. How much I'd love to plan my schedule. How much Oh, you're you're you're going the wrong Oh, you're you're you're going the wrong Oh, you're you're you're going the wrong way. What you need to do is find a way. What you need to do is find a way. What you need to do is find a 9-to-five job where you have weekends 9-to-five job where you have weekends 9-to-five job where you have weekends and holidays off and you know that's and holidays off and you know that's and holidays off and you know that's that's your move. If you're looking to that's your move. If you're looking to that's your move. If you're looking to start your own business because you want start your own business because you want start your own business because you want more time to yourself, you are picking more time to yourself, you are picking more time to yourself, you are picking the wrong thing to do. I promise you the wrong thing to do. I promise you the wrong thing to do. I promise you that. The key to becoming a good uh that. The key to becoming a good uh that. The key to becoming a good uh entrepreneur is you have to find entrepreneur is you have to find entrepreneur is you have to find solutions to problems every day. The solutions to problems every day. The solutions to problems every day. The universe was trying to with me the universe was trying to with me the universe was trying to with me the other day. I got out of bed. I had to be other day. I got out of bed. I had to be other day. I got out of bed. I had to be at a board meeting at 9:00, right? I go at a board meeting at 9:00, right? I go at a board meeting at 9:00, right? I go in, I got a shave. Both my razors died. in, I got a shave. Both my razors died. in, I got a shave. Both my razors died. I use electric razors. They both died. I use electric razors. They both died. I use electric razors. They both died. Get through that. I get in the car and Get through that. I get in the car and Get through that. I get in the car and I'm driving and and the sensor says, I'm driving and and the sensor says, I'm driving and and the sensor says, "Your back right tire is low. Stop the "Your back right tire is low. Stop the "Your back right tire is low. Stop the vehicle immediately." I said, 'Yeah, no, vehicle immediately." I said, 'Yeah, no, vehicle immediately." I said, 'Yeah, no, we're not stopping. We're going. we're not stopping. We're going. we're not stopping. We're going. That's just life, right? When you get up That's just life, right? When you get up That's just life, right? When you get up and it's life standing there to kick you and it's life standing there to kick you and it's life standing there to kick you in the face and and you got to get in the face and and you got to get in the face and and you got to get through all this Then you get to through all this Then you get to through all this Then you get to work and there's a laundry list of work and there's a laundry list of work and there's a laundry list of problems and things you got to deal problems and things you got to deal problems and things you got to deal with. And this younger generation that with. And this younger generation that with. And this younger generation that think you can work from home and build a think you can work from home and build a think you can work from home and build a successful business. It's impossible.

successful business. It's impossible. successful business. It's impossible. You can't do it. I'm in the office from You can't do it. I'm in the office from You can't do it. I'm in the office from 8:30 in the morning and I don't leave 8:30 in the morning and I don't leave 8:30 in the morning and I don't leave the office till 7 8 9 10 sometimes. the office till 7 8 9 10 sometimes. the office till 7 8 9 10 sometimes. still to this day. There are times when still to this day. There are times when still to this day. There are times when I go to work and my schedule's planned I go to work and my schedule's planned I go to work and my schedule's planned out for the day. But people will pop in out for the day. But people will pop in out for the day. But people will pop in my office and we start talking about my office and we start talking about my office and we start talking about things and you know when when you have things and you know when when you have things and you know when when you have people a good group of people like I people a good group of people like I people a good group of people like I have at the UFC and we get in a room and have at the UFC and we get in a room and have at the UFC and we get in a room and you start talking things pop up that you you start talking things pop up that you you start talking things pop up that you would never expect and things happen and would never expect and things happen and would never expect and things happen and a lot of good ideas come from everybody a lot of good ideas come from everybody a lot of good ideas come from everybody being at work. Has being kicked in the being at work. Has being kicked in the being at work. Has being kicked in the face by business over the last couple of face by business over the last couple of face by business over the last couple of decades changed you? decades changed you? decades changed you? >> Definitely. I don't freak out the way >> Definitely. I don't freak out the way >> Definitely. I don't freak out the way that I used to. I've been through it all that I used to. I've been through it all that I used to. I've been through it all >> and I'm way more calm now. I see this >> and I'm way more calm now. I see this >> and I'm way more calm now. I see this with a lot of guys. You become uh I with a lot of guys. You become uh I with a lot of guys. You become uh I don't want to say you get weaker, but don't want to say you get weaker, but don't want to say you get weaker, but you do get weaker as you get older. you do get weaker as you get older. you do get weaker as you get older. There's there's a softer side to you There's there's a softer side to you There's there's a softer side to you than you had when you were in the early than you had when you were in the early than you had when you were in the early days of building your business. And I days of building your business. And I days of building your business. And I don't ever want to be that guy. You know don't ever want to be that guy. You know don't ever want to be that guy. You know what I mean? I try not to be that guy.

what I mean? I try not to be that guy. what I mean? I try not to be that guy. But you do relax and chill out. And you But you do relax and chill out. And you But you do relax and chill out. And you don't. The things that you used to flip don't. The things that you used to flip don't. The things that you used to flip out about when you were younger, you out about when you were younger, you out about when you were younger, you don't when you're older. I mean, I went don't when you're older. I mean, I went don't when you're older. I mean, I went through a phase where I ripped through through a phase where I ripped through through a phase where I ripped through like 10 secretaries in two years. Like I like 10 secretaries in two years. Like I like 10 secretaries in two years. Like I need people around me that can keep up. need people around me that can keep up. need people around me that can keep up. You got to have people that can keep up You got to have people that can keep up You got to have people that can keep up and can handle handle the load of work. and can handle handle the load of work. and can handle handle the load of work. You know, it's probably the busiest year You know, it's probably the busiest year You know, it's probably the busiest year for me this year because I have Zufa for me this year because I have Zufa for me this year because I have Zufa Boxing, Power Slap, and the UFC that I'm Boxing, Power Slap, and the UFC that I'm Boxing, Power Slap, and the UFC that I'm I'm running these three companies. And I'm running these three companies. And I'm running these three companies. And then there's a ton of other things that then there's a ton of other things that then there's a ton of other things that that I do, too. So, we'll be on the that I do, too. So, we'll be on the that I do, too. So, we'll be on the road, you know, I think we just got off road, you know, I think we just got off road, you know, I think we just got off the last two months. We were home for the last two months. We were home for the last two months. We were home for like 4 days in the last two months. Then like 4 days in the last two months. Then like 4 days in the last two months. Then I get home and I don't stop. I just I go I get home and I don't stop. I just I go I get home and I don't stop. I just I go out and I do things and you know, these out and I do things and you know, these out and I do things and you know, these guys that are with me, they have to guys that are with me, they have to guys that are with me, they have to they're with me and it's tough. they're with me and it's tough. they're with me and it's tough. Nobody owes you anything. Nobody owes you anything. Nobody owes you anything. So, you know, we talked a little bit So, you know, we talked a little bit So, you know, we talked a little bit about my parents and whatever. I had about my parents and whatever. I had about my parents and whatever. I had this kid that I grew up with and you this kid that I grew up with and you this kid that I grew up with and you know this we we were 12, 13, 14 years know this we we were 12, 13, 14 years know this we we were 12, 13, 14 years old. And I remember his dad had done old. And I remember his dad had done old. And I remember his dad had done really well and you know, they had a really well and you know, they had a really well and you know, they had a beautiful house, they had cars, you beautiful house, they had cars, you beautiful house, they had cars, you know, he had all the that you you know, he had all the that you you know, he had all the that you you would want growing up. And I remember would want growing up. And I remember would want growing up. And I remember him telling me one time his dad ran into him telling me one time his dad ran into him telling me one time his dad ran into hard times and his dad had put a million hard times and his dad had put a million hard times and his dad had put a million dollars away for him in an account. And dollars away for him in an account. And dollars away for him in an account. And then his father ran into hard times and then his father ran into hard times and then his father ran into hard times and his father took the money. He's like, his father took the money. He's like, his father took the money. He's like, "My father stole a million dollars from "My father stole a million dollars from "My father stole a million dollars from me." And I remember thinking, "Are you me." And I remember thinking, "Are you me." And I remember thinking, "Are you out of your mind?

out of your mind? out of your mind? The fact that your dad even thought of The fact that your dad even thought of The fact that your dad even thought of you that way, that he would put that you that way, that he would put that you that way, that he would put that money away from for you is incredible. money away from for you is incredible. money away from for you is incredible. But that was never your money. You But that was never your money. You But that was never your money. You didn't earn that money. that wasn't didn't earn that money. that wasn't didn't earn that money. that wasn't yours. I remember thinking that way when yours. I remember thinking that way when yours. I remember thinking that way when I was 12, 13, 14, right? I'm like, that I was 12, 13, 14, right? I'm like, that I was 12, 13, 14, right? I'm like, that is definitely the wrong type of is definitely the wrong type of is definitely the wrong type of mentality. Entitlement. mentality. Entitlement. mentality. Entitlement. Brutal. And that guy grew up exactly the Brutal. And that guy grew up exactly the Brutal. And that guy grew up exactly the way you would expect that guy to grow way you would expect that guy to grow way you would expect that guy to grow up. He's just, you know, nobody owes you up. He's just, you know, nobody owes you up. He's just, you know, nobody owes you anything. Nobody. listen to to to have anything. Nobody. listen to to to have anything. Nobody. listen to to to have to be set up in a position where to be set up in a position where to be set up in a position where somebody can make some phone calls for somebody can make some phone calls for somebody can make some phone calls for you and do some things, but then once you and do some things, but then once you and do some things, but then once they do that, you have to go in and they do that, you have to go in and they do that, you have to go in and deliver. There's going to be a ton of deliver. There's going to be a ton of deliver. There's going to be a ton of people listening that want to be people listening that want to be people listening that want to be entrepreneurs. Do you do you think most entrepreneurs. Do you do you think most entrepreneurs. Do you do you think most people are cut out for it? people are cut out for it? people are cut out for it? >> No. No. To be an entrepreneur To be an entrepreneur is very a very unique thing. I mean, you is very a very unique thing. I mean, you is very a very unique thing. I mean, you have it's hard enough for a lot of have it's hard enough for a lot of have it's hard enough for a lot of people to get up every day and depend on people to get up every day and depend on people to get up every day and depend on themselves themselves themselves >> to take care of themselves.

>> to take care of themselves. >> to take care of themselves. >> When when you're an entrepreneur, lots >> When when you're an entrepreneur, lots >> When when you're an entrepreneur, lots of people depend on you. Lots of people of people depend on you. Lots of people of people depend on you. Lots of people feed their families and and I take that feed their families and and I take that feed their families and and I take that that role very serious. I mean, when I that role very serious. I mean, when I that role very serious. I mean, when I got into this business, not a lot of got into this business, not a lot of got into this business, not a lot of people believed in it. That's why we people believed in it. That's why we people believed in it. That's why we bought the UFC for $2 million, right? bought the UFC for $2 million, right? bought the UFC for $2 million, right? Let's be honest here. The UFC was Let's be honest here. The UFC was Let's be honest here. The UFC was purchased for $2 million. And if the purchased for $2 million. And if the purchased for $2 million. And if the Lakers sold for 12 a.5 billion, then the Lakers sold for 12 a.5 billion, then the Lakers sold for 12 a.5 billion, then the UFC is worth 50 billion. Okay? UFC is worth 50 billion. Okay? UFC is worth 50 billion. Okay? So So So the people who did believe in this and the people who did believe in this and the people who did believe in this and and did, you know, when I was trying to and did, you know, when I was trying to and did, you know, when I was trying to hire production people, production hire production people, production hire production people, production people don't want to live in Las Vegas, people don't want to live in Las Vegas, people don't want to live in Las Vegas, Nevada, especially 25 years ago. They Nevada, especially 25 years ago. They Nevada, especially 25 years ago. They want New York or LA, right? Um I was want New York or LA, right? Um I was want New York or LA, right? Um I was trying to hire sponsorship people, New trying to hire sponsorship people, New trying to hire sponsorship people, New York and LA. they don't want to live York and LA. they don't want to live York and LA. they don't want to live here. And then I had a group of people here. And then I had a group of people here. And then I had a group of people Craig Borsari who is my uh you know my Craig Borsari who is my uh you know my Craig Borsari who is my uh you know my head of production who is an absolute head of production who is an absolute head of production who is an absolute rock star, the best in the business. He rock star, the best in the business. He rock star, the best in the business. He was a rising star at Fox. He left Fox was a rising star at Fox. He left Fox was a rising star at Fox. He left Fox and came here because he believed in the and came here because he believed in the and came here because he believed in the vision and and what was happening here.

vision and and what was happening here. vision and and what was happening here. When you think back from on that journey When you think back from on that journey When you think back from on that journey of buying it for $2 million and then of buying it for $2 million and then of buying it for $2 million and then let's say it's worth $50 billion now if let's say it's worth $50 billion now if let's say it's worth $50 billion now if it was valued, you know, relevant to the it was valued, you know, relevant to the it was valued, you know, relevant to the Lakers. If there were principles, if Lakers. If there were principles, if Lakers. If there were principles, if there were like a couple of principles there were like a couple of principles there were like a couple of principles that you would most attribute to the that you would most attribute to the that you would most attribute to the success of the UFC when at the time success of the UFC when at the time success of the UFC when at the time nobody wanted to put on the fights nobody wanted to put on the fights nobody wanted to put on the fights anywhere. Everybody thought it was like anywhere. Everybody thought it was like anywhere. Everybody thought it was like too barbaric. too barbaric. too barbaric. >> Matchmaking. >> Matchmaking. >> Matchmaking. >> Matchmaking. Yeah. >> Matchmaking. Yeah. >> Matchmaking. Yeah. >> Is number one, >> Is number one, >> Is number one, the live event production. the live event production. the live event production. >> Okay. >> Okay. >> Okay. >> And the television production. >> And the television production. >> And the television production. >> And then on the business side that you >> And then on the business side that you >> And then on the business side that you think, you know, if we'd gotten that think, you know, if we'd gotten that think, you know, if we'd gotten that wrong, we definitely wouldn't be here. wrong, we definitely wouldn't be here. wrong, we definitely wouldn't be here. The big problem, if you look at how 25 The big problem, if you look at how 25 The big problem, if you look at how 25 years ago when we bought this, you're years ago when we bought this, you're years ago when we bought this, you're never going to compete with boxing. never going to compete with boxing. never going to compete with boxing. Boxing is too established. It's been Boxing is too established. It's been Boxing is too established. It's been around too long. It's this and that. around too long. It's this and that. around too long. It's this and that. Boxing became a going out of business Boxing became a going out of business Boxing became a going out of business sale. Every time these guys would put on sale. Every time these guys would put on sale. Every time these guys would put on a fight, they try to grab as much money a fight, they try to grab as much money a fight, they try to grab as much money as they can and run. I am now involved as they can and run. I am now involved as they can and run. I am now involved in boxing. I have the only global in boxing. I have the only global in boxing. I have the only global television deal right on Paramount. All television deal right on Paramount. All television deal right on Paramount. All these other guys are on a streaming these other guys are on a streaming these other guys are on a streaming service called literally every promoter.

service called literally every promoter. service called literally every promoter. What they've done is they've chased What they've done is they've chased What they've done is they've chased everybody out of the business. everybody out of the business. everybody out of the business. Television networks don't want to deal Television networks don't want to deal Television networks don't want to deal with it anymore. Sponsors don't want to with it anymore. Sponsors don't want to with it anymore. Sponsors don't want to be a part of it anymore. What we have be a part of it anymore. What we have be a part of it anymore. What we have done over the last 25 years is built a done over the last 25 years is built a done over the last 25 years is built a brand that not only the consumer trusts, brand that not only the consumer trusts, brand that not only the consumer trusts, >> but sponsors, television networks, the >> but sponsors, television networks, the >> but sponsors, television networks, the list goes on and on. So, list goes on and on. So, list goes on and on. So, I make sure that when people show up to I make sure that when people show up to I make sure that when people show up to my live event, which is super important. my live event, which is super important. my live event, which is super important. The people who pay to come to the live The people who pay to come to the live The people who pay to come to the live event spend way more money than the event spend way more money than the event spend way more money than the people on TV. And they got to buy people on TV. And they got to buy people on TV. And they got to buy flights and rooms and pay for their flights and rooms and pay for their flights and rooms and pay for their dinners. Every time we put on a live dinners. Every time we put on a live dinners. Every time we put on a live event, I want the people walking out of event, I want the people walking out of event, I want the people walking out of there going, "God damn, that was a good there going, "God damn, that was a good there going, "God damn, that was a good time. I'm I'm glad we did this tonight time. I'm I'm glad we did this tonight time. I'm I'm glad we did this tonight and I would love to do this again." and I would love to do this again." and I would love to do this again." >> And how do you make sure that's the >> And how do you make sure that's the >> And how do you make sure that's the case? I heard somebody saying one time, case? I heard somebody saying one time, case? I heard somebody saying one time, Dana acts like there's a formula to Dana acts like there's a formula to Dana acts like there's a formula to this. If you look if you went back, I this. If you look if you went back, I this. If you look if you went back, I don't know the actual number, but it's a don't know the actual number, but it's a don't know the actual number, but it's a it's a long list and a big number of it's a long list and a big number of it's a long list and a big number of guys with a lot of money who are really guys with a lot of money who are really guys with a lot of money who are really smart and have done good things in life smart and have done good things in life smart and have done good things in life that have tried to get into this that have tried to get into this that have tried to get into this business and couldn't do it. Couldn't business and couldn't do it. Couldn't business and couldn't do it. Couldn't make it work. There is a formula.

make it work. There is a formula. make it work. There is a formula. >> And guess who has it? >> And guess who has it? >> And guess who has it? One of the things I've learned as I've One of the things I've learned as I've One of the things I've learned as I've gone through my business career that I gone through my business career that I gone through my business career that I didn't know at the start of my business didn't know at the start of my business didn't know at the start of my business career was how much of success is career was how much of success is career was how much of success is actually determined by the the people actually determined by the the people actually determined by the the people you're able to assemble. I think at the you're able to assemble. I think at the you're able to assemble. I think at the start of my career, you think if I work start of my career, you think if I work start of my career, you think if I work weekends and I work really hard and have weekends and I work really hard and have weekends and I work really hard and have good ideas myself, then I'll be good ideas myself, then I'll be good ideas myself, then I'll be successful. And somewhere along the way, successful. And somewhere along the way, successful. And somewhere along the way, I realized that it's really about like I realized that it's really about like I realized that it's really about like assembling people and binding them with assembling people and binding them with assembling people and binding them with the right like philosophy or culture, the right like philosophy or culture, the right like philosophy or culture, whatever they call it. And the question whatever they call it. And the question whatever they call it. And the question I have for you is, have you noticed the I have for you is, have you noticed the I have for you is, have you noticed the same? Have you have you noticed that one same? Have you have you noticed that one same? Have you have you noticed that one of the like obvious but seemingly of the like obvious but seemingly of the like obvious but seemingly unobvious things about business building unobvious things about business building unobvious things about business building is the quality of people you hire? is the quality of people you hire? is the quality of people you hire? >> There's no doubt about it. No one guy >> There's no doubt about it. No one guy >> There's no doubt about it. No one guy does everything. When we first bought does everything. When we first bought does everything. When we first bought the company, I was the everything guy. the company, I was the everything guy. the company, I was the everything guy. There was like two employees, me and There was like two employees, me and There was like two employees, me and somebody else. And you know, you wear somebody else. And you know, you wear somebody else. And you know, you wear all the hats when you start. Then you all the hats when you start. Then you all the hats when you start. Then you start going out and you start building a start going out and you start building a start going out and you start building a team. And there are people who fit and team. And there are people who fit and team. And there are people who fit and people who work and people who don't. people who work and people who don't. people who work and people who don't. And you have to be really good at And you have to be really good at And you have to be really good at figuring out who fits and who works and figuring out who fits and who works and figuring out who fits and who works and who doesn't. And over the last 25 years, who doesn't. And over the last 25 years, who doesn't. And over the last 25 years, if there's a superpower that I have, it if there's a superpower that I have, it if there's a superpower that I have, it has been picking the right people to has been picking the right people to has been picking the right people to surround myself with. And I knew when surround myself with. And I knew when surround myself with. And I knew when there wasn't. We had a we made a big there wasn't. We had a we made a big there wasn't. We had a we made a big decision when we sold on people that we decision when we sold on people that we decision when we sold on people that we brought in and I knew right away the brought in and I knew right away the brought in and I knew right away the people that didn't fit and I fired them.

people that didn't fit and I fired them. people that didn't fit and I fired them. >> What are you looking for in great >> What are you looking for in great >> What are you looking for in great people? First of all, you have to have people? First of all, you have to have people? First of all, you have to have talented people. You have to have talented people. You have to have talented people. You have to have talented people that are not only really talented people that are not only really talented people that are not only really good at what they do, but are hard good at what they do, but are hard good at what they do, but are hard workers, too, and have the drive. But workers, too, and have the drive. But workers, too, and have the drive. But everybody has to be on board with the everybody has to be on board with the everybody has to be on board with the vision and and has to be, you know, on vision and and has to be, you know, on vision and and has to be, you know, on the same page. the same page. the same page. I am at a place right now with my I am at a place right now with my I am at a place right now with my production team when we do spots and we production team when we do spots and we production team when we do spots and we do vignettes and we do they'll bring do vignettes and we do they'll bring do vignettes and we do they'll bring them into me and there are very few them into me and there are very few them into me and there are very few changes. changes. changes. >> What is your talent there? Like if if I >> What is your talent there? Like if if I >> What is your talent there? Like if if I ask the people that work closest with ask the people that work closest with ask the people that work closest with you, and I know this is a little bit of you, and I know this is a little bit of you, and I know this is a little bit of a weird question to answer, what is a weird question to answer, what is a weird question to answer, what is Dana's three skills that are rare Dana's three skills that are rare Dana's three skills that are rare relative to other people? relative to other people? relative to other people? >> I am a fight fan to the core. 25 years >> I am a fight fan to the core. 25 years >> I am a fight fan to the core. 25 years later of doing this, I am still a later of doing this, I am still a later of doing this, I am still a hardcore fight fan. And hardcore fight fan. And hardcore fight fan. And when we put something together and we when we put something together and we when we put something together and we nail it, I I know we got it. And now nail it, I I know we got it. And now nail it, I I know we got it. And now what I do is I push my team whether it's what I do is I push my team whether it's what I do is I push my team whether it's production, matchmaking, sponsorship production, matchmaking, sponsorship production, matchmaking, sponsorship side, whatever it is. I push all these side, whatever it is. I push all these side, whatever it is. I push all these guys every day to get us to where I know guys every day to get us to where I know guys every day to get us to where I know I want to be.

I want to be. I want to be. >> You are the customer. >> You are the customer. >> You are the customer. >> Yeah, I am the customer. >> Yeah, I am the customer. >> Yeah, I am the customer. >> Yeah. And you have been since I saw in >> Yeah. And you have been since I saw in >> Yeah. And you have been since I saw in your your sort of early um sort of your your sort of early um sort of your your sort of early um sort of mid20s, you you were captivated with mid20s, you you were captivated with mid20s, you you were captivated with boxing at the time, I believe. boxing at the time, I believe. boxing at the time, I believe. >> Yep. Every time when we go to an event, >> Yep. Every time when we go to an event, >> Yep. Every time when we go to an event, there's a red phone on the on the table there's a red phone on the on the table there's a red phone on the on the table where I sit and it goes directly to the where I sit and it goes directly to the where I sit and it goes directly to the to the truck and there's that our to the truck and there's that our to the truck and there's that our producer's name is Zack. producer's name is Zack. producer's name is Zack. >> The truck where the producers are. >> The truck where the producers are. >> The truck where the producers are. >> Yeah. Zach runs all the shows. He has >> Yeah. Zach runs all the shows. He has >> Yeah. Zach runs all the shows. He has the freedom to do what he wants and he the freedom to do what he wants and he the freedom to do what he wants and he tries. So I'll pick up the phone and go, tries. So I'll pick up the phone and go, tries. So I'll pick up the phone and go, "What was that?" And he's like, "I "What was that?" And he's like, "I "What was that?" And he's like, "I thought we tried that." I say, "Yeah, thought we tried that." I say, "Yeah, thought we tried that." I say, "Yeah, let's never do that again." let's never do that again." let's never do that again." Okay, bye. And there's no hurt feelings. Okay, bye. And there's no hurt feelings. Okay, bye. And there's no hurt feelings. there's no whatever or we'll do there's no whatever or we'll do there's no whatever or we'll do something. I'm like that was incredible. something. I'm like that was incredible. something. I'm like that was incredible. Yeah, congrats. That's incredible. And Yeah, congrats. That's incredible. And Yeah, congrats. That's incredible. And you know, once you get to that level you know, once you get to that level you know, once you get to that level with your team, there's a woman sitting with your team, there's a woman sitting with your team, there's a woman sitting out here. Her name is Len. She's the out here. Her name is Len. She's the out here. Her name is Len. She's the head of PR. head of PR. head of PR. >> I don't really make a move without >> I don't really make a move without >> I don't really make a move without talking to her anymore. I trust her so talking to her anymore. I trust her so talking to her anymore. I trust her so much and she's so smart and she's so much and she's so smart and she's so much and she's so smart and she's so talented that she's involved in a lot of talented that she's involved in a lot of talented that she's involved in a lot of different aspects of my life. Craig different aspects of my life. Craig different aspects of my life. Craig Borsari who I talked about who is the Borsari who I talked about who is the Borsari who I talked about who is the head of production, my head of head of production, my head of head of production, my head of sponsorship. Once you build this like sponsorship. Once you build this like sponsorship. Once you build this like rockstar team, it's all just like it rockstar team, it's all just like it rockstar team, it's all just like it becomes a welloiled machine where becomes a welloiled machine where becomes a welloiled machine where everything just starts to work the right everything just starts to work the right everything just starts to work the right way. Like when we were going through co way. Like when we were going through co way. Like when we were going through co these people that I'm talking about, you these people that I'm talking about, you these people that I'm talking about, you know, when you go through something like know, when you go through something like know, when you go through something like this, who the hell knows how long this this, who the hell knows how long this this, who the hell knows how long this is going to last? And as crazy as the

is going to last? And as crazy as the is going to last? And as crazy as the world was during that time, here here's world was during that time, here here's world was during that time, here here's one thing that wasn't going to happen. I one thing that wasn't going to happen. I one thing that wasn't going to happen. I don't give a We were not going to don't give a We were not going to don't give a We were not going to lay off our employees. These people that lay off our employees. These people that lay off our employees. These people that have been here with me and and that I'm have been here with me and and that I'm have been here with me and and that I'm super close to saw this quote from I I super close to saw this quote from I I super close to saw this quote from I I don't know who the CEO was, but says, don't know who the CEO was, but says, don't know who the CEO was, but says, "Anybody that's trying to sell you that "Anybody that's trying to sell you that "Anybody that's trying to sell you that we're a family and is is full of we're a family and is is full of we're a family and is is full of This is transactional and it's the I This is transactional and it's the I This is transactional and it's the I don't know who wants to run through a don't know who wants to run through a don't know who wants to run through a wall for that guy." But he's wall for that guy." But he's wall for that guy." But he's full of Okay, my team. That is the full of Okay, my team. That is the full of Okay, my team. That is the way I feel about my team. And I do care. way I feel about my team. And I do care. way I feel about my team. And I do care. And I will never pick money over people And I will never pick money over people And I will never pick money over people ever. ever. ever. Scariest time in our lifetime was co. Scariest time in our lifetime was co. Scariest time in our lifetime was co. You're looking at the numbers and going, You're looking at the numbers and going, You're looking at the numbers and going, "Oh you know, we uh we got to let "Oh you know, we uh we got to let "Oh you know, we uh we got to let go of some people. We got to what?" go of some people. We got to what?" go of some people. We got to what?" During the scariest time in in human During the scariest time in in human During the scariest time in in human history. No. Your job as the CEO history. No. Your job as the CEO history. No. Your job as the CEO is to figure out how to keep your is to figure out how to keep your is to figure out how to keep your business running and to take care of all business running and to take care of all business running and to take care of all your people, right? Here's what you your people, right? Here's what you your people, right? Here's what you don't do. Oh, we're looking at hard don't do. Oh, we're looking at hard don't do. Oh, we're looking at hard times. Let's just start putting times. Let's just start putting times. Let's just start putting bullets in people who have missed their bullets in people who have missed their bullets in people who have missed their kids' first step, didn't go to a kids' first step, didn't go to a kids' first step, didn't go to a game, missed this and missed that to game, missed this and missed that to game, missed this and missed that to help build this company. It is your job help build this company. It is your job help build this company. It is your job as the CEO to take care of these people as the CEO to take care of these people as the CEO to take care of these people and figure out how to make money. That's and figure out how to make money. That's and figure out how to make money. That's the way that I look at it and that's the way that I look at it and that's the way that I look at it and that's what we did.

what we did. what we did. >> The reason why people have a problem >> The reason why people have a problem >> The reason why people have a problem with this whole like uh you know my team with this whole like uh you know my team with this whole like uh you know my team are my family thing is because they are my family thing is because they are my family thing is because they always say well you don't fire your always say well you don't fire your always say well you don't fire your family and and what you're saying is family and and what you're saying is family and and what you're saying is actually those that have been loyal to actually those that have been loyal to actually those that have been loyal to you are the ones that you treat like you are the ones that you treat like you are the ones that you treat like family I'm hearing. family I'm hearing. family I'm hearing. >> Yeah. If you don't have loyalty >> Yeah. If you don't have loyalty >> Yeah. If you don't have loyalty >> what do you have? Right. If if you work >> what do you have? Right. If if you work >> what do you have? Right. If if you work in a place where you feel like the rug in a place where you feel like the rug in a place where you feel like the rug could be pulled out from under you at could be pulled out from under you at could be pulled out from under you at any minute for no reason other than the any minute for no reason other than the any minute for no reason other than the numbers don't look good. You think you numbers don't look good. You think you numbers don't look good. You think you want to be an entrepreneur and you think want to be an entrepreneur and you think want to be an entrepreneur and you think you want to be the CEO of a company. you want to be the CEO of a company. you want to be the CEO of a company. Every day when your foot hits the floor Every day when your foot hits the floor Every day when your foot hits the floor out of bed, you're going to war. There's out of bed, you're going to war. There's out of bed, you're going to war. There's people trying to take what you have. people trying to take what you have. people trying to take what you have. There's people trying to screw you over. There's people trying to screw you over. There's people trying to screw you over. You know, people are coming after you You know, people are coming after you You know, people are coming after you every day. And the more successful you every day. And the more successful you every day. And the more successful you become, the more people that are coming become, the more people that are coming become, the more people that are coming after you. And I look at the UFC and after you. And I look at the UFC and after you. And I look at the UFC and other businesses that I run as a other businesses that I run as a other businesses that I run as a battleship. battleship. battleship. And me and my team are going to war. And And me and my team are going to war. And And me and my team are going to war. And we either all go down together or we we either all go down together or we we either all go down together or we don't go down at all.

don't go down at all. don't go down at all. >> I guess in that context, if you are at >> I guess in that context, if you are at >> I guess in that context, if you are at war, then you need, you know, your war, then you need, you know, your war, then you need, you know, your brothers in arms. You need brothers in arms. You need brothers in arms. You need >> you need soldiers. >> you need soldiers. >> you need soldiers. >> Yeah. You need soldiers. >> Yeah. You need soldiers. >> Yeah. You need soldiers. >> Yep. And I'll tell you this, so I know >> Yep. And I'll tell you this, so I know >> Yep. And I'll tell you this, so I know lots of different stories coming out of lots of different stories coming out of lots of different stories coming out of CO CO CO the day that everything started to shut the day that everything started to shut the day that everything started to shut down. I literally got all my employees down. I literally got all my employees down. I literally got all my employees in a room together downstairs at our in a room together downstairs at our in a room together downstairs at our dining room and I said, "Listen, I don't dining room and I said, "Listen, I don't dining room and I said, "Listen, I don't understand this. I don't know what's understand this. I don't know what's understand this. I don't know what's going on, but if any of you feel unsafe going on, but if any of you feel unsafe going on, but if any of you feel unsafe or feel that, you know, you have loved or feel that, you know, you have loved or feel that, you know, you have loved ones at home that could be unsafe from ones at home that could be unsafe from ones at home that could be unsafe from this whole thing, you can go home." this whole thing, you can go home." this whole thing, you can go home." Nobody walked out. Nobody walked out. Nobody walked out. Nobody walked out. Nobody walked out. Nobody walked out. I said, "We're going to figure this out. I said, "We're going to figure this out. I said, "We're going to figure this out. We're going to get through this We're going to get through this We're going to get through this together." And uh you know, every week I together." And uh you know, every week I together." And uh you know, every week I had weekly FaceTime calls with all my had weekly FaceTime calls with all my had weekly FaceTime calls with all my employees. And it sounds weird now, but employees. And it sounds weird now, but employees. And it sounds weird now, but I was like, "If you need anything, if I was like, "If you need anything, if I was like, "If you need anything, if you need groceries, toilet paper, uh you you need groceries, toilet paper, uh you you need groceries, toilet paper, uh you loved one of yours gets sick, make me loved one of yours gets sick, make me loved one of yours gets sick, make me the first call. We'll get through this the first call. We'll get through this the first call. We'll get through this together." And and then, you know, it together." And and then, you know, it together." And and then, you know, it was only a couple weeks and I said, was only a couple weeks and I said, was only a couple weeks and I said, "We're going. we're going to work. And "We're going. we're going to work. And "We're going. we're going to work. And everybody, men, women, they all said, everybody, men, women, they all said, everybody, men, women, they all said, "We're with you. Let's roll."

"We're with you. Let's roll." "We're with you. Let's roll." >> Do you know what's interesting is the >> Do you know what's interesting is the >> Do you know what's interesting is the last time I heard a founder or CEO of a last time I heard a founder or CEO of a last time I heard a founder or CEO of a company say this to me, um, they also company say this to me, um, they also company say this to me, um, they also had a very turbulent childhood where had a very turbulent childhood where had a very turbulent childhood where they didn't have a family. they didn't have a family. they didn't have a family. >> And and he ended up admitting to me, he >> And and he ended up admitting to me, he >> And and he ended up admitting to me, he goes, "You know, I guess to some degree, goes, "You know, I guess to some degree, goes, "You know, I guess to some degree, as an adult, I've been able to build my as an adult, I've been able to build my as an adult, I've been able to build my own my own community family that I own my own community family that I own my own community family that I really never had." And so I I was just really never had." And so I I was just really never had." And so I I was just wondering as you were speaking there if wondering as you were speaking there if wondering as you were speaking there if there's there's there's if there's a link there at all if there's a link there at all if there's a link there at all >> well between how you treat >> well between how you treat >> well between how you treat >> No, here's the link for me. If if I had >> No, here's the link for me. If if I had >> No, here's the link for me. If if I had again psychoanalyzing me, I've worked again psychoanalyzing me, I've worked again psychoanalyzing me, I've worked for companies for companies for companies >> that you go in and you give your time >> that you go in and you give your time >> that you go in and you give your time and your energy to and they treat you and your energy to and they treat you and your energy to and they treat you like you don't even matter, like you don't even matter, like you don't even matter, right? It's like, well, if you don't right? It's like, well, if you don't right? It's like, well, if you don't like it, there's 10 other people right like it, there's 10 other people right like it, there's 10 other people right behind you that would love to have this behind you that would love to have this behind you that would love to have this job. Wow, that's how much you value me job. Wow, that's how much you value me job. Wow, that's how much you value me and what I do here. and what I do here. and what I do here. >> Yeah, it goes both ways, right? I I I've >> Yeah, it goes both ways, right? I I I've >> Yeah, it goes both ways, right? I I I've been in those positions before and I've been in those positions before and I've been in those positions before and I've red phone um reminds me of another quote red phone um reminds me of another quote red phone um reminds me of another quote that I read from you which is that you that I read from you which is that you that I read from you which is that you are always in the weeds and one would are always in the weeds and one would are always in the weeds and one would think you know Dana you're 57 think you know Dana you're 57 think you know Dana you're 57 >> yeah 57 >> yeah 57 >> yeah 57 >> 57 years old very very successful made a >> 57 years old very very successful made a >> 57 years old very very successful made a lot of money in your life peak of your lot of money in your life peak of your lot of money in your life peak of your powers one would assume that by this powers one would assume that by this powers one would assume that by this time you'd be a little bit out of the time you'd be a little bit out of the time you'd be a little bit out of the weeds and dare I say even I don't know weeds and dare I say even I don't know weeds and dare I say even I don't know delegating and enjoying yourself a delegating and enjoying yourself a delegating and enjoying yourself a little bit more I mean that's little bit more I mean that's little bit more I mean that's presumptive the word enjoying yourself presumptive the word enjoying yourself presumptive the word enjoying yourself but would be out of the weeds by No.

but would be out of the weeds by No. but would be out of the weeds by No. >> You ever hear the saying, "It's easier >> You ever hear the saying, "It's easier >> You ever hear the saying, "It's easier to get to the top than it is to stay on to get to the top than it is to stay on to get to the top than it is to stay on top." True words were never spoken. When top." True words were never spoken. When top." True words were never spoken. When you're when you're at the top, you're when you're at the top, you're when you're at the top, everybody's gunning for you. And everybody's gunning for you. And everybody's gunning for you. And everybody's looking at your blueprint everybody's looking at your blueprint everybody's looking at your blueprint and saying, "How do I how do I use what and saying, "How do I how do I use what and saying, "How do I how do I use what he's done and how he's built this to he's done and how he's built this to he's done and how he's built this to beat him? beat him? beat him? >> How do I steal his people?" >> How do I steal his people?" >> How do I steal his people?" >> It's like being a world champion. So, >> It's like being a world champion. So, >> It's like being a world champion. So, you become a world champion and then you become a world champion and then you become a world champion and then everybody starts studying you and how everybody starts studying you and how everybody starts studying you and how you fight or how you play or how you do, you fight or how you play or how you do, you fight or how you play or how you do, trying to figure out how to beat you. trying to figure out how to beat you. trying to figure out how to beat you. And uh I love that And uh I love that And uh I love that >> How do you respond to that? Because it >> How do you respond to that? Because it >> How do you respond to that? Because it >> because it's easy to get distracted when >> because it's easy to get distracted when >> because it's easy to get distracted when there's that many people gunning for one there's that many people gunning for one there's that many people gunning for one guy guy guy >> and don't get distracted. You know what >> and don't get distracted. You know what >> and don't get distracted. You know what get distracted on? You get into a get distracted on? You get into a get distracted on? You get into a business like this, right? And and lots business like this, right? And and lots business like this, right? And and lots of goofy starts coming at you like, of goofy starts coming at you like, of goofy starts coming at you like, "Hey, we want to do a movie about this. "Hey, we want to do a movie about this. "Hey, we want to do a movie about this. Hey, we want to do a thing on your life. Hey, we want to do a thing on your life. Hey, we want to do a thing on your life. Hey, we want to Hey, we want to Hey, we want to There's three things that I focus on There's three things that I focus on There's three things that I focus on every day, and I'm not going to say it." every day, and I'm not going to say it." every day, and I'm not going to say it." But But But >> you're not going to say it. >> you're not going to say it. >> you're not going to say it. >> No. Why? >> No. Why? >> No. Why? >> There's three things that I focus on >> There's three things that I focus on >> There's three things that I focus on every day. And if I don't this up, every day. And if I don't this up, every day. And if I don't this up, >> you can't you can't mess it up.

>> you can't you can't mess it up. >> you can't you can't mess it up. >> Why wouldn't you tell me? >> Why wouldn't you tell me? >> Why wouldn't you tell me? >> It's part of the formula. >> It's part of the formula. >> It's part of the formula. It's part of the formula. It's part of the formula. It's part of the formula. >> Three things you focus on every day. >> Three things you focus on every day. >> Three things you focus on every day. >> There's lots of ancillary things that >> There's lots of ancillary things that >> There's lots of ancillary things that come around the brand of the UFC, right? come around the brand of the UFC, right? come around the brand of the UFC, right? That if you start diving into all the, That if you start diving into all the, That if you start diving into all the, you know, and let your ego take over. you know, and let your ego take over. you know, and let your ego take over. you let your ego get into, you know, all you let your ego get into, you know, all you let your ego get into, you know, all this that you can't mess it up this that you can't mess it up this that you can't mess it up because I've seen other companies that because I've seen other companies that because I've seen other companies that are so big and massive and have been are so big and massive and have been are so big and massive and have been around for a hundred years and you make around for a hundred years and you make around for a hundred years and you make a couple of mistakes and then somebody a couple of mistakes and then somebody a couple of mistakes and then somebody else is is coming trying to eat your else is is coming trying to eat your else is is coming trying to eat your lunch, man. And and and uh nipping at lunch, man. And and and uh nipping at lunch, man. And and and uh nipping at your heels. your heels. your heels. >> Nobody's nipping at my heels. >> Nobody's nipping at my heels. >> Nobody's nipping at my heels. All these other guys that are out there, All these other guys that are out there, All these other guys that are out there, we are not the same. Okay, this thing we are not the same. Okay, this thing we are not the same. Okay, this thing has gotten to a level now. My has gotten to a level now. My has gotten to a level now. My competitors are the NFL, Major League competitors are the NFL, Major League competitors are the NFL, Major League Baseball, Baseball, Baseball, the NHL, and the NBA. We did an 8 the NHL, and the NBA. We did an 8 the NHL, and the NBA. We did an 8 billion deal with Paramount. Right now, billion deal with Paramount. Right now, billion deal with Paramount. Right now, I don't know this for a fact, but I know I don't know this for a fact, but I know I don't know this for a fact, but I know this for a fact. The NFL are a bunch of this for a fact. The NFL are a bunch of this for a fact. The NFL are a bunch of animals, right?

animals, right? animals, right? Soon as that deal was announced, Soon as that deal was announced, Soon as that deal was announced, all the powers that be at the NFL got in all the powers that be at the NFL got in all the powers that be at the NFL got in a room and said there was $8 billion out a room and said there was $8 billion out a room and said there was $8 billion out there that we didn't get. We'll do games there that we didn't get. We'll do games there that we didn't get. We'll do games on Tuesday, Wednesday, Thursday, Friday. on Tuesday, Wednesday, Thursday, Friday. on Tuesday, Wednesday, Thursday, Friday. You know what I mean? You know what I mean? You know what I mean? >> And if you look at me now, we're sitting >> And if you look at me now, we're sitting >> And if you look at me now, we're sitting in my arena. in my arena. in my arena. >> Next door, I have the performance >> Next door, I have the performance >> Next door, I have the performance institute and our headquarters. We have institute and our headquarters. We have institute and our headquarters. We have everything that the NFL and the Major everything that the NFL and the Major everything that the NFL and the Major League Base, all these guys have. We are League Base, all these guys have. We are League Base, all these guys have. We are part of the the four major sport uh part of the the four major sport uh part of the the four major sport uh organizations in the United States. organizations in the United States. organizations in the United States. >> Dana, can you give me one of these three >> Dana, can you give me one of these three >> Dana, can you give me one of these three things? things? things? >> Um, no, >> Um, no, >> Um, no, no, no, no, no. It's it's it's part of no, no, no, no. It's it's it's part of no, no, no, no. It's it's it's part of the formula, but you know, we have the formula, but you know, we have the formula, but you know, we have gotten to a level now where we are one gotten to a level now where we are one gotten to a level now where we are one of the top four major. All these other of the top four major. All these other of the top four major. All these other promoters and all these other guys promoters and all these other guys promoters and all these other guys putting on fights and all this putting on fights and all this putting on fights and all this they don't matter. But on this point of they don't matter. But on this point of they don't matter. But on this point of being in the weeds, being in the weeds, being in the weeds, >> is that important for, you know, people >> is that important for, you know, people >> is that important for, you know, people out there that are out there that are out there that are >> So here's what can happen, you know, and >> So here's what can happen, you know, and >> So here's what can happen, you know, and people say this to me all the time. We people say this to me all the time. We people say this to me all the time. We did the $7.7 billion deal with Paramount did the $7.7 billion deal with Paramount did the $7.7 billion deal with Paramount and they're like, "Wow, that's and they're like, "Wow, that's and they're like, "Wow, that's incredible." You know, you didn't incredible." You know, you didn't incredible." You know, you didn't make it. You never make it. You make it. You never make it. You make it. You never make it. You don't make Do you know why Paramount did don't make Do you know why Paramount did don't make Do you know why Paramount did a 7.7? Because they believe that we can a 7.7? Because they believe that we can a 7.7? Because they believe that we can impact their business. Now, my job over impact their business. Now, my job over impact their business. Now, my job over the next five years is to make sure we the next five years is to make sure we the next five years is to make sure we do that because guess what I want? I do that because guess what I want? I do that because guess what I want? I want 10 billion after we get out of this want 10 billion after we get out of this want 10 billion after we get out of this deal, right?

deal, right? deal, right? >> And the way that you do that is you >> And the way that you do that is you >> And the way that you do that is you added value to their company and and you added value to their company and and you added value to their company and and you know, know, know, >> is it not tiring though constantly >> is it not tiring though constantly >> is it not tiring though constantly having to be in the weeds for 25 years having to be in the weeds for 25 years having to be in the weeds for 25 years and now you're rich and you've you made and now you're rich and you've you made and now you're rich and you've you made all this money? Like, is it not? all this money? Like, is it not? all this money? Like, is it not? >> I could understand for some people >> I could understand for some people >> I could understand for some people maybe, but not me. I mean, I'm I'm I'm maybe, but not me. I mean, I'm I'm I'm maybe, but not me. I mean, I'm I'm I'm 57, and I'm sure to a lot of young 57, and I'm sure to a lot of young 57, and I'm sure to a lot of young people that seems old, but 57 isn't that people that seems old, but 57 isn't that people that seems old, but 57 isn't that old. And and and what the hell would I old. And and and what the hell would I old. And and and what the hell would I be doing? I am addicted to chaos and and be doing? I am addicted to chaos and and be doing? I am addicted to chaos and and you know, and if there isn't any, I you know, and if there isn't any, I you know, and if there isn't any, I create it. It's it's a weird thing, but create it. It's it's a weird thing, but create it. It's it's a weird thing, but I'm definitely an addict. Yeah. I'm definitely an addict. Yeah. I'm definitely an addict. Yeah. >> There's a particular quote in this pile >> There's a particular quote in this pile >> There's a particular quote in this pile of quotes which I think is really of quotes which I think is really of quotes which I think is really relevant. relevant. relevant. >> Yeah. >> Yeah. >> Yeah. I love the haters. The haters are the I love the haters. The haters are the I love the haters. The haters are the best, man. There's nothing better than best, man. There's nothing better than best, man. There's nothing better than haters. Haters will lay out what they haters. Haters will lay out what they haters. Haters will lay out what they think is wrong with your business and think is wrong with your business and think is wrong with your business and how you're not, you know, doing this or how you're not, you know, doing this or how you're not, you know, doing this or doing that. And you know what this used doing that. And you know what this used doing that. And you know what this used to be called was, you know, the critics to be called was, you know, the critics to be called was, you know, the critics or the whatever. Now these days they're or the whatever. Now these days they're or the whatever. Now these days they're called the haters. And and I I love the called the haters. And and I I love the called the haters. And and I I love the haters.

haters. haters. >> Do you listen to the haters? >> Do you listen to the haters? >> Do you listen to the haters? >> Yeah. Yeah. It's not like you don't >> Yeah. Yeah. It's not like you don't >> Yeah. Yeah. It's not like you don't listen to the haters, you know. It's not listen to the haters, you know. It's not listen to the haters, you know. It's not like you don't you know you know what like you don't you know you know what like you don't you know you know what you know what is real and you know you know what is real and you know you know what is real and you know what's just They're just, you what's just They're just, you what's just They're just, you know, but you have to have these guys. know, but you have to have these guys. know, but you have to have these guys. They they they they sort of keep you on They they they they sort of keep you on They they they they sort of keep you on your game. your game. your game. >> Now, most people would say I drown that. >> Now, most people would say I drown that. >> Now, most people would say I drown that. What I drown out is like the media that What I drown out is like the media that What I drown out is like the media that covers our sport. I don't look at them covers our sport. I don't look at them covers our sport. I don't look at them as haters. I look at the every as haters. I look at the every as haters. I look at the every thing they say is wrong. And when I look thing they say is wrong. And when I look thing they say is wrong. And when I look at what they say, it's like it's amazing at what they say, it's like it's amazing at what they say, it's like it's amazing that you could be involved in this that you could be involved in this that you could be involved in this business for 25 years and know nothing business for 25 years and know nothing business for 25 years and know nothing about it, you know? But I guess that's about it, you know? But I guess that's about it, you know? But I guess that's why, you know, we've never had any real why, you know, we've never had any real why, you know, we've never had any real competitors cuz when you think about competitors cuz when you think about competitors cuz when you think about what we're doing, it's never been done what we're doing, it's never been done what we're doing, it's never been done before. So what I'm thinking and what's before. So what I'm thinking and what's before. So what I'm thinking and what's coming next, these guys could never coming next, these guys could never coming next, these guys could never know. So all literally all the guys that know. So all literally all the guys that know. So all literally all the guys that cover our sport, I block them out of my cover our sport, I block them out of my cover our sport, I block them out of my feed. I don't want to hear. They're all feed. I don't want to hear. They're all feed. I don't want to hear. They're all wrong and everything they say is wrong wrong and everything they say is wrong wrong and everything they say is wrong and it's a it's a waste of my time to and it's a it's a waste of my time to and it's a it's a waste of my time to even listen to anything they say. But even listen to anything they say. But even listen to anything they say. But the hardcore fans, you know, uh, and the the hardcore fans, you know, uh, and the the hardcore fans, you know, uh, and the people who hate and the people who say people who hate and the people who say people who hate and the people who say we're great and all this, I like that we're great and all this, I like that we're great and all this, I like that information. I like hearing what they information. I like hearing what they information. I like hearing what they have to say. The two points you just have to say. The two points you just have to say. The two points you just made, this one and the point before um, made, this one and the point before um, made, this one and the point before um, brought to mind this point of focus. You brought to mind this point of focus. You brought to mind this point of focus. You talked about these three things. You talked about these three things. You talked about these three things. You talked about blocking out the haters.

talked about blocking out the haters. talked about blocking out the haters. When you're at the top, there are so When you're at the top, there are so When you're at the top, there are so many things screaming for your energy. many things screaming for your energy. many things screaming for your energy. >> Sounds right. >> Sounds right. >> Sounds right. >> There's a Everybody's going, "Look over >> There's a Everybody's going, "Look over >> There's a Everybody's going, "Look over here, Dana. Give me five minutes of your here, Dana. Give me five minutes of your here, Dana. Give me five minutes of your thoughts and energy." Then you've got a thoughts and energy." Then you've got a thoughts and energy." Then you've got a journalist over here. Then you've got journalist over here. Then you've got journalist over here. Then you've got this fighter saint coming out making a this fighter saint coming out making a this fighter saint coming out making a comment over here. And so I wanted to comment over here. And so I wanted to comment over here. And so I wanted to understand what your relationship with understand what your relationship with understand what your relationship with like focus and how important this idea like focus and how important this idea like focus and how important this idea of focus has been to your success. of focus has been to your success. of focus has been to your success. >> Yeah. That's why you have to uh like I >> Yeah. That's why you have to uh like I >> Yeah. That's why you have to uh like I was saying you have to figure out was saying you have to figure out was saying you have to figure out what you pay attention to and what you what you pay attention to and what you what you pay attention to and what you don't pay attention to. don't pay attention to. don't pay attention to. >> Kevin Olir called this signal and noise. >> Kevin Olir called this signal and noise. >> Kevin Olir called this signal and noise. >> Yeah. >> Yeah. >> Yeah. >> You told me about great film. >> You told me about great film. >> You told me about great film. >> Yeah. >> Yeah. >> Yeah. >> The noise. You got to block out a lot of >> The noise. You got to block out a lot of >> The noise. You got to block out a lot of the noise. The problem is these days the noise. The problem is these days the noise. The problem is these days anybody with a phone, all right, anybody with a phone, all right, anybody with a phone, all right, can can consider themselves an expert can can consider themselves an expert can can consider themselves an expert and and I'm criticizing what they do, and and I'm criticizing what they do, and and I'm criticizing what they do, but it's it's just it's always wrong and but it's it's just it's always wrong and but it's it's just it's always wrong and it's always just such a waste of time. I it's always just such a waste of time. I it's always just such a waste of time. I want to hear what the fans think. I want to hear what the fans think. I want to hear what the fans think. I don't want to hear what these guys who don't want to hear what these guys who don't want to hear what these guys who are trying to start a podcast or a are trying to start a podcast or a are trying to start a podcast or a website or a Instagram account, website or a Instagram account, website or a Instagram account, you know, on the business think. I want you know, on the business think. I want you know, on the business think. I want to hear what the real fans think. And to hear what the real fans think. And to hear what the real fans think. And when when you have been doing this long when when you have been doing this long when when you have been doing this long enough, enough, enough, you can sort of go through and tell you can sort of go through and tell you can sort of go through and tell what's what and who's who, right? So what's what and who's who, right? So what's what and who's who, right? So when when I feel like somebody has made when when I feel like somebody has made when when I feel like somebody has made a really good point or an opinion on the a really good point or an opinion on the a really good point or an opinion on the show or the match, it's like when we put show or the match, it's like when we put show or the match, it's like when we put together a fight, and I've been saying together a fight, and I've been saying together a fight, and I've been saying this since day one, they're like, "This this since day one, they're like, "This this since day one, they're like, "This card sucks."

card sucks." card sucks." You can't say the card sucks until it's You can't say the card sucks until it's You can't say the card sucks until it's over, right? Cuz these are obviously all over, right? Cuz these are obviously all over, right? Cuz these are obviously all really talented people that are on the really talented people that are on the really talented people that are on the card. Maybe some of them are, you know, card. Maybe some of them are, you know, card. Maybe some of them are, you know, are younger and haven't proven are younger and haven't proven are younger and haven't proven themselves yet, but themselves yet, but themselves yet, but you can't judge a card until the card's you can't judge a card until the card's you can't judge a card until the card's over. And believe me, if the card sucks, over. And believe me, if the card sucks, over. And believe me, if the card sucks, I'll be the first one to say that the I'll be the first one to say that the I'll be the first one to say that the card sucked. So, there's just lots of card sucked. So, there's just lots of card sucked. So, there's just lots of things that are that make sense and things that are that make sense and things that are that make sense and things that don't. things that don't. things that don't. >> What has made the the biggest difference >> What has made the the biggest difference >> What has made the the biggest difference to you in terms of your energy, your to you in terms of your energy, your to you in terms of your energy, your health, and making sure that you can health, and making sure that you can health, and making sure that you can show up really well every day? because show up really well every day? because show up really well every day? because I'm I you're the reason I heard about I'm I you're the reason I heard about I'm I you're the reason I heard about Gary Breer and then I brought him on the Gary Breer and then I brought him on the Gary Breer and then I brought him on the show and he did really really well on show and he did really really well on show and he did really really well on the show and then it was that watching the show and then it was that watching the show and then it was that watching you talk about some of the impact he had you talk about some of the impact he had you talk about some of the impact he had on your life. He's a health expert that on your life. He's a health expert that on your life. He's a health expert that transformed your life. transformed your life. transformed your life. >> But I I say all this to say that in my >> But I I say all this to say that in my >> But I I say all this to say that in my life I noticed this variance between my life I noticed this variance between my life I noticed this variance between my good days and my bad days in terms of good days and my bad days in terms of good days and my bad days in terms of energy level, my ability to articulate energy level, my ability to articulate energy level, my ability to articulate myself. And so I'm longing to like get myself. And so I'm longing to like get myself. And so I'm longing to like get to a high baseline. to a high baseline. to a high baseline. >> So I'm wondering for you like what has >> So I'm wondering for you like what has >> So I'm wondering for you like what has that been for you? Yeah, he completely that been for you? Yeah, he completely that been for you? Yeah, he completely changed my life. When I hit 50, Gary changed my life. When I hit 50, Gary changed my life. When I hit 50, Gary Brea changed everything. So, I have two Brea changed everything. So, I have two Brea changed everything. So, I have two doctors, one in Vegas, one in LA.

doctors, one in Vegas, one in LA. doctors, one in Vegas, one in LA. They're both great doctors. So, when I They're both great doctors. So, when I They're both great doctors. So, when I started the whole Gary Brea thing, they started the whole Gary Brea thing, they started the whole Gary Brea thing, they they called me up together. They're they called me up together. They're they called me up together. They're like, "Dana, what are you doing? What like, "Dana, what are you doing? What like, "Dana, what are you doing? What are you doing with this shit?" And I are you doing with this shit?" And I are you doing with this shit?" And I said, "Listen, man." The guy said, "Give said, "Listen, man." The guy said, "Give said, "Listen, man." The guy said, "Give me 12 weeks and I'll change your life. me 12 weeks and I'll change your life. me 12 weeks and I'll change your life. We'll see what happens in in in six We'll see what happens in in in six We'll see what happens in in in six weeks." I was like, "Wow, I feel weeks." I was like, "Wow, I feel weeks." I was like, "Wow, I feel incredible." and all these things that incredible." and all these things that incredible." and all these things that they couldn't fix. They just kept they couldn't fix. They just kept they couldn't fix. They just kept switching up the pills and all this switching up the pills and all this switching up the pills and all this And one of them that was real bad And one of them that was real bad And one of them that was real bad was sleep apnnea. I was waking up almost was sleep apnnea. I was waking up almost was sleep apnnea. I was waking up almost every night and throwing up from from every night and throwing up from from every night and throwing up from from from sleep apnnea, right? from sleep apnnea, right? from sleep apnnea, right? >> And how how did you meet him? Someone >> And how how did you meet him? Someone >> And how how did you meet him? Someone referred him to you and referred him to you and referred him to you and >> Carrie Kasem Carrie Kasem was like, "I >> Carrie Kasem Carrie Kasem was like, "I >> Carrie Kasem Carrie Kasem was like, "I want you to meet this guy. I'm telling want you to meet this guy. I'm telling want you to meet this guy. I'm telling you, he'll do this and that." I didn't you, he'll do this and that." I didn't you, he'll do this and that." I didn't want to meet him. And then the the want to meet him. And then the the want to meet him. And then the the weirdest thing ever is that my son weirdest thing ever is that my son weirdest thing ever is that my son turned 21 and I had his 21st birthday turned 21 and I had his 21st birthday turned 21 and I had his 21st birthday down in Miami down in Miami down in Miami >> and Gary Brea lives in Miami and he >> and Gary Brea lives in Miami and he >> and Gary Brea lives in Miami and he says, "Well, we do IVs so we could do says, "Well, we do IVs so we could do says, "Well, we do IVs so we could do all the IVs for you guys down there and all the IVs for you guys down there and all the IVs for you guys down there and whatever." And I said, "All right, whatever." And I said, "All right, whatever." And I said, "All right, cool." So, we would go out and drink cool." So, we would go out and drink cool." So, we would go out and drink and, you know, then do the IVs. And then and, you know, then do the IVs. And then and, you know, then do the IVs. And then one day we're doing the IV. And he says, one day we're doing the IV. And he says, one day we're doing the IV. And he says, "Let me let me take your blood and let "Let me let me take your blood and let "Let me let me take your blood and let me uh let me do your blood work for me uh let me do your blood work for me uh let me do your blood work for you."

you." you." >> Gary said, "No." >> Gary said, "No." >> Gary said, "No." >> Yeah. And Gary had this thing that he >> Yeah. And Gary had this thing that he >> Yeah. And Gary had this thing that he could predict, could predict, could predict, you know, when you would die. And then I you know, when you would die. And then I you know, when you would die. And then I became obsessed with that. I said, became obsessed with that. I said, became obsessed with that. I said, >> he gave you 12 years. >> he gave you 12 years. >> he gave you 12 years. >> 10. >> 10. >> 10. >> He gave you 10 years. >> He gave you 10 years. >> He gave you 10 years. >> So then, so then he he he said, "Uh, >> So then, so then he he he said, "Uh, >> So then, so then he he he said, "Uh, give me 12 weeks. I'll change your life. give me 12 weeks. I'll change your life. give me 12 weeks. I'll change your life. It's going to be hard." And I said, "It It's going to be hard." And I said, "It It's going to be hard." And I said, "It won't be hard." Once I set my mind to won't be hard." Once I set my mind to won't be hard." Once I set my mind to it, I'll I'll do exactly what you tell it, I'll I'll do exactly what you tell it, I'll I'll do exactly what you tell me to do. It took 6 weeks. 6 weeks in, I me to do. It took 6 weeks. 6 weeks in, I me to do. It took 6 weeks. 6 weeks in, I was like, I I never felt better. and was like, I I never felt better. and was like, I I never felt better. and clarity legs and all these other clarity legs and all these other clarity legs and all these other problems I have and then sleep apnnea problems I have and then sleep apnnea problems I have and then sleep apnnea gone. Me and my wife truly believe that gone. Me and my wife truly believe that gone. Me and my wife truly believe that he's wrong. I didn't have 10 years. We he's wrong. I didn't have 10 years. We he's wrong. I didn't have 10 years. We thought I had less because of the way thought I had less because of the way thought I had less because of the way that I would sleep and all the that that I would sleep and all the that that I would sleep and all the that was going on with me. And uh you know was going on with me. And uh you know was going on with me. And uh you know this guy is a is a life changer. I this guy is a is a life changer. I this guy is a is a life changer. I wouldn't be doing wouldn't be doing wouldn't be doing all the things. I mean I'd probably all the things. I mean I'd probably all the things. I mean I'd probably still be doing UFC, but I wouldn't be still be doing UFC, but I wouldn't be still be doing UFC, but I wouldn't be doing all this other stuff that I'm doing all this other stuff that I'm doing all this other stuff that I'm doing. I wouldn't be able to run at the doing. I wouldn't be able to run at the doing. I wouldn't be able to run at the level I run at right now without him. level I run at right now without him. level I run at right now without him. I hear another one of your quotes here.

I hear another one of your quotes here. I hear another one of your quotes here. >> Yeah. It says, "You either have the >> Yeah. It says, "You either have the >> Yeah. It says, "You either have the killer instinct or you don't." And it's killer instinct or you don't." And it's killer instinct or you don't." And it's so true. So, this happened with Ian so true. So, this happened with Ian so true. So, this happened with Ian Garry. Garry. Garry. >> You know, >> You know, >> You know, >> I saw your interview. >> I saw your interview. >> I saw your interview. >> I felt like Ian Garry in that fifth >> I felt like Ian Garry in that fifth >> I felt like Ian Garry in that fifth round, you have this opportunity. You're round, you have this opportunity. You're round, you have this opportunity. You're fighting possibly the greatest fighter fighting possibly the greatest fighter fighting possibly the greatest fighter of all time. And you did a damn good of all time. And you did a damn good of all time. And you did a damn good job for four rounds. And you job for four rounds. And you job for four rounds. And you know, he was battered. His whole right know, he was battered. His whole right know, he was battered. His whole right side was busted up. His face was busted side was busted up. His face was busted side was busted up. His face was busted up, but he was beating you as far as up, but he was beating you as far as up, but he was beating you as far as rounds go. Now you're the younger, rounds go. Now you're the younger, rounds go. Now you're the younger, bigger, rangier fighter. You just fought bigger, rangier fighter. You just fought bigger, rangier fighter. You just fought four incredible rounds. Get out there four incredible rounds. Get out there four incredible rounds. Get out there and put it on. You go out and start and put it on. You go out and start and put it on. You go out and start shaking his hands and hugging him and do shaking his hands and hugging him and do shaking his hands and hugging him and do that when they're strapping the belt on that when they're strapping the belt on that when they're strapping the belt on you. Show Islam all the love you want you. Show Islam all the love you want you. Show Islam all the love you want when the fight's over. This is the fifth when the fight's over. This is the fifth when the fight's over. This is the fifth round. You have five minutes round. You have five minutes round. You have five minutes to shock the world and and you know to shock the world and and you know to shock the world and and you know everything you ever dreamed of everything you ever dreamed of everything you ever dreamed of and worked for can happen in this next and worked for can happen in this next and worked for can happen in this next five minutes and you didn't do it.

five minutes and you didn't do it. five minutes and you didn't do it. >> Does that mean he doesn't have the >> Does that mean he doesn't have the >> Does that mean he doesn't have the killer instinct? killer instinct? killer instinct? >> I don't know. You know, he's a classy, >> I don't know. You know, he's a classy, >> I don't know. You know, he's a classy, really nice guy, but that's not the time really nice guy, but that's not the time really nice guy, but that's not the time or place to be it. You you have to go or place to be it. You you have to go or place to be it. You you have to go out and you have to you have five out and you have to you have five out and you have to you have five minutes left to you know, he didn't show minutes left to you know, he didn't show minutes left to you know, he didn't show it. If he does have it, he didn't show it. If he does have it, he didn't show it. If he does have it, he didn't show it. any any guy, company or person that wants to be a company or person that wants to be a sponsor of ours. sponsor of ours. sponsor of ours. I'm not a logo slap guy. You just take I'm not a logo slap guy. You just take I'm not a logo slap guy. You just take your logo and slap it in and let's hope your logo and slap it in and let's hope your logo and slap it in and let's hope this works out. No, I want you to win. this works out. No, I want you to win. this works out. No, I want you to win. When you're with me and and your name is When you're with me and and your name is When you're with me and and your name is on our canvas, I want this to be a on our canvas, I want this to be a on our canvas, I want this to be a mutually beneficial deal for both of us. mutually beneficial deal for both of us. mutually beneficial deal for both of us. I want you to win. And I want you to go, I want you to win. And I want you to go, I want you to win. And I want you to go, "Damn, thank God I spent my money on the "Damn, thank God I spent my money on the "Damn, thank God I spent my money on the UFC." UFC." UFC." >> And you have to get up and you have to >> And you have to get up and you have to >> And you have to get up and you have to you have to kick ass every single day. you have to kick ass every single day. you have to kick ass every single day. Not just for you, not just for your Not just for you, not just for your Not just for you, not just for your employees, but for your sponsors, the employees, but for your sponsors, the employees, but for your sponsors, the network, and you know, you're never out network, and you know, you're never out network, and you know, you're never out of the weeds, I guess, is the answer.

of the weeds, I guess, is the answer. of the weeds, I guess, is the answer. You have to be an absolute savage in You have to be an absolute savage in You have to be an absolute savage in business. I mean, that goes right along business. I mean, that goes right along business. I mean, that goes right along with what I was just saying. You You with what I was just saying. You You with what I was just saying. You You >> Are you a savage? >> Are you a savage? >> Are you a savage? >> I don't like to You know what I mean? I >> I don't like to You know what I mean? I >> I don't like to You know what I mean? I don't know. I would let other people don't know. I would let other people don't know. I would let other people judge whether I am a savage or not. But judge whether I am a savage or not. But judge whether I am a savage or not. But yes, I will tell you this. I absolutely yes, I will tell you this. I absolutely yes, I will tell you this. I absolutely positively have killer instinct. And positively have killer instinct. And positively have killer instinct. And every day that I show up here, I'm I'm every day that I show up here, I'm I'm every day that I show up here, I'm I'm here to win. here to win. here to win. You'd think the former president of You'd think the former president of You'd think the former president of Nespresso would be a pretty hard person Nespresso would be a pretty hard person Nespresso would be a pretty hard person to convert to a new coffee company. But to convert to a new coffee company. But to convert to a new coffee company. But just one sip of Cometier coffee made him just one sip of Cometier coffee made him just one sip of Cometier coffee made him invest. But let me tell you the reason why I But let me tell you the reason why I became an investor. So, I had a big box became an investor. So, I had a big box became an investor. So, I had a big box of this arrive on my desk in the London of this arrive on my desk in the London of this arrive on my desk in the London office. And then I'd say within about an office. And then I'd say within about an office. And then I'd say within about an hour and a half, the Slack channel that hour and a half, the Slack channel that hour and a half, the Slack channel that we have starts blowing up with people we have starts blowing up with people we have starts blowing up with people asking, "What the hell is that thing asking, "What the hell is that thing asking, "What the hell is that thing that's been left in the kitchen?" It is that's been left in the kitchen?" It is that's been left in the kitchen?" It is unbelievable. So, instead of trying to unbelievable. So, instead of trying to unbelievable. So, instead of trying to make it yourself at home and balance the make it yourself at home and balance the make it yourself at home and balance the flavors, they flash freeze it at the flavors, they flash freeze it at the flavors, they flash freeze it at the perfect moment. So, all you have to do perfect moment. So, all you have to do perfect moment. So, all you have to do is pop it out of here into a cup, pour is pop it out of here into a cup, pour is pop it out of here into a cup, pour hot water on it, and it tastes like hot water on it, and it tastes like hot water on it, and it tastes like nothing you've tasted before. You can nothing you've tasted before. You can nothing you've tasted before. You can also make delicious iced coffee drinks also make delicious iced coffee drinks also make delicious iced coffee drinks as well. Just pour it in. No machine, no as well. Just pour it in. No machine, no as well. Just pour it in. No machine, no brewing with plastic and all that nasty brewing with plastic and all that nasty brewing with plastic and all that nasty stuff. And you can get $30 off your stuff. And you can get $30 off your stuff. And you can get $30 off your first order at cometier.com/stephven first order at cometier.com/stephven first order at cometier.com/stephven today. That's cometier.com/stephven.

I want to speak to the business owners I want to speak to the business owners listening and watching right now. I know listening and watching right now. I know listening and watching right now. I know what it's like to be personally what it's like to be personally what it's like to be personally responsible for every decision. I responsible for every decision. I responsible for every decision. I founded my first company at 21 years old founded my first company at 21 years old founded my first company at 21 years old and honestly, the pressure can be and honestly, the pressure can be and honestly, the pressure can be immense. It's the kind of mental load immense. It's the kind of mental load immense. It's the kind of mental load that takes its toll below the surface. I that takes its toll below the surface. I that takes its toll below the surface. I recently did some tests through fast recently did some tests through fast recently did some tests through fast sponsor function which got me thinking sponsor function which got me thinking sponsor function which got me thinking about that invisible impact. I found about that invisible impact. I found about that invisible impact. I found that I had low levels of omega-3s. I had that I had low levels of omega-3s. I had that I had low levels of omega-3s. I had deficient levels of vitamin D probably deficient levels of vitamin D probably deficient levels of vitamin D probably because I sit inside this dark room all because I sit inside this dark room all because I sit inside this dark room all day. And that has totally changed how I day. And that has totally changed how I day. And that has totally changed how I construct my day going forward. I get up construct my day going forward. I get up construct my day going forward. I get up in the morning and the first thing I now in the morning and the first thing I now in the morning and the first thing I now do is I go for a walk outside in the do is I go for a walk outside in the do is I go for a walk outside in the sunshine. in part to help my vitamin D sunshine. in part to help my vitamin D sunshine. in part to help my vitamin D levels increase, but also because it levels increase, but also because it levels increase, but also because it helps to reset my circadian rhythm. With helps to reset my circadian rhythm. With helps to reset my circadian rhythm. With function, you can check your brain function, you can check your brain function, you can check your brain health, your aging, your stress, and so health, your aging, your stress, and so health, your aging, your stress, and so much more. They provide over 160 lab much more. They provide over 160 lab much more. They provide over 160 lab tests for what is equal to a dollar a tests for what is equal to a dollar a tests for what is equal to a dollar a day and member pricing on advanced day and member pricing on advanced day and member pricing on advanced imaging. Head to functionhealth.com/doac to join and use code DOAC25 to join and use code DOAC25 for a $25 credit. There's going to be for a $25 credit. There's going to be for a $25 credit. There's going to be some people listening that are at the some people listening that are at the some people listening that are at the start of their careers and that they'll start of their careers and that they'll start of their careers and that they'll be inspired by you. They'll want to win be inspired by you. They'll want to win be inspired by you. They'll want to win like you've won. They'll want to climb like you've won. They'll want to climb like you've won. They'll want to climb to the the sort of peak of the mountain to the the sort of peak of the mountain to the the sort of peak of the mountain in whatever pursuit they go after. And in whatever pursuit they go after. And in whatever pursuit they go after. And I'm kind the question I'm kind of I'm kind the question I'm kind of I'm kind the question I'm kind of wondering is like is there a way they wondering is like is there a way they wondering is like is there a way they can learn this savagery, this killer can learn this savagery, this killer can learn this savagery, this killer instinct? Do you have you ever seen instinct? Do you have you ever seen instinct? Do you have you ever seen someone go from not having it to having someone go from not having it to having someone go from not having it to having it, whether they were a fighter or it, whether they were a fighter or it, whether they were a fighter or someone else?

someone else? someone else? >> H that's a good question. I don't know >> H that's a good question. I don't know >> H that's a good question. I don't know if I've ever experienced somebody who if I've ever experienced somebody who if I've ever experienced somebody who didn't have it and got it. I don't I didn't have it and got it. I don't I didn't have it and got it. I don't I don't think that I have. But here's what don't think that I have. But here's what don't think that I have. But here's what I do know. If you want to get into I do know. If you want to get into I do know. If you want to get into business for yourself, you have to have business for yourself, you have to have business for yourself, you have to have a certain mindset and you have to be a a certain mindset and you have to be a a certain mindset and you have to be a killer, man. You have to and you have to killer, man. You have to and you have to killer, man. You have to and you have to not just think about yourself. There's a not just think about yourself. There's a not just think about yourself. There's a lot of other people that you have to lot of other people that you have to lot of other people that you have to think of more times than less before think of more times than less before think of more times than less before you. you. you. >> Do you think you have to have a chip on >> Do you think you have to have a chip on >> Do you think you have to have a chip on your shoulder? Uh, I don't know if you your shoulder? Uh, I don't know if you your shoulder? Uh, I don't know if you have to have a chip on your shoulder, have to have a chip on your shoulder, have to have a chip on your shoulder, but you know, I most guys you see do, but you know, I most guys you see do, but you know, I most guys you see do, but it's because you get up every day but it's because you get up every day but it's because you get up every day and it's you versus the world. I mean, and it's you versus the world. I mean, and it's you versus the world. I mean, everybody's coming at you. And the more everybody's coming at you. And the more everybody's coming at you. And the more successful you get, I mean, if if you successful you get, I mean, if if you successful you get, I mean, if if you look this up, I mean, every business look this up, I mean, every business look this up, I mean, every business that's ever been successful, right? that's ever been successful, right? that's ever been successful, right? There's a army of scumbag lawyers out There's a army of scumbag lawyers out There's a army of scumbag lawyers out there that will find a way to figure out there that will find a way to figure out there that will find a way to figure out how to sue you because you know you did how to sue you because you know you did how to sue you because you know you did something wrong. Or the other thing that something wrong. Or the other thing that something wrong. Or the other thing that happens is people that are involved in happens is people that are involved in happens is people that are involved in your business that don't become your business that don't become your business that don't become successful. It's never their fault.

successful. It's never their fault. successful. It's never their fault. >> It's somebody else's fault on why they >> It's somebody else's fault on why they >> It's somebody else's fault on why they weren't successful. And you know there weren't successful. And you know there weren't successful. And you know there there's always a there there are groups there's always a there there are groups there's always a there there are groups of lawyers like companies out there of lawyers like companies out there of lawyers like companies out there massive companies and smaller ones too massive companies and smaller ones too massive companies and smaller ones too that actually fund you can go in and you that actually fund you can go in and you that actually fund you can go in and you can invest in a lawsuit with them and can invest in a lawsuit with them and can invest in a lawsuit with them and and be a part of it. So every day when and be a part of it. So every day when and be a part of it. So every day when you get up there's just you know you get up there's just you know you get up there's just you know scumbags scumbags scumbags regular people good people that are all regular people good people that are all regular people good people that are all coming after you. question then. Which coming after you. question then. Which coming after you. question then. Which person would you of all the person would you of all the person would you of all the entrepreneurs and killers you've met, entrepreneurs and killers you've met, entrepreneurs and killers you've met, which one would you not like to compete which one would you not like to compete which one would you not like to compete with with with >> as it relates to business? H I don't >> as it relates to business? H I don't >> as it relates to business? H I don't think I I I want to compete with them think I I I want to compete with them think I I I want to compete with them all. all. all. >> But is there anyone? >> But is there anyone? >> But is there anyone? >> Listen, we're we're at a level now where >> Listen, we're we're at a level now where >> Listen, we're we're at a level now where I was saying to you the NFL and I was saying to you the NFL and I was saying to you the NFL and >> yeah, >> yeah, >> yeah, >> Major League Baseball, these guys are >> Major League Baseball, these guys are >> Major League Baseball, these guys are all, you know, first of all, they've all, you know, first of all, they've all, you know, first of all, they've been around for a hundred years or more been around for a hundred years or more been around for a hundred years or more or less or whatever it is. And I'm I'm or less or whatever it is. And I'm I'm or less or whatever it is. And I'm I'm at a level now where we're competing at a level now where we're competing at a level now where we're competing with the elite of the elite in sports. with the elite of the elite in sports. with the elite of the elite in sports. >> Who is the most badass entrepreneur >> Who is the most badass entrepreneur >> Who is the most badass entrepreneur you've ever met?

you've ever met? you've ever met? >> Uh I don't know. That's a tough one. >> Uh I don't know. That's a tough one. >> Uh I don't know. That's a tough one. Like there's guys that there's guys that Like there's guys that there's guys that Like there's guys that there's guys that that that I like and respect like the that that I like and respect like the that that I like and respect like the the Michael Jordan's uh Carl Icon. I I the Michael Jordan's uh Carl Icon. I I the Michael Jordan's uh Carl Icon. I I like guys like that, you know. like guys like that, you know. like guys like that, you know. >> What about athletes that you've worked >> What about athletes that you've worked >> What about athletes that you've worked with? Was there any that you you sort of with? Was there any that you you sort of with? Was there any that you you sort of put in a class of their own in terms of put in a class of their own in terms of put in a class of their own in terms of >> Conor McGregor, Hhabib Ngamedov, Chuck >> Conor McGregor, Hhabib Ngamedov, Chuck >> Conor McGregor, Hhabib Ngamedov, Chuck Liddell when you know it was his time. Liddell when you know it was his time. Liddell when you know it was his time. Ronda Rousey, you know, people people Ronda Rousey, you know, people people Ronda Rousey, you know, people people that you know want to talk about that you know want to talk about that you know want to talk about Ronda Rousey. Now let me tell you what Ronda Rousey. Now let me tell you what Ronda Rousey. Now let me tell you what Ronda Rousey came to me. I didn't want Ronda Rousey came to me. I didn't want Ronda Rousey came to me. I didn't want women in the UFC, right? And and the women in the UFC, right? And and the women in the UFC, right? And and the reasoning is I was trying to sell men to reasoning is I was trying to sell men to reasoning is I was trying to sell men to networks and sponsors and they were like networks and sponsors and they were like networks and sponsors and they were like this is too whatever women. Ronda Rousey this is too whatever women. Ronda Rousey this is too whatever women. Ronda Rousey grabbed me at an event, said, "Hey, I'm grabbed me at an event, said, "Hey, I'm grabbed me at an event, said, "Hey, I'm Ronda Rousey. Can I get 15 minutes with Ronda Rousey. Can I get 15 minutes with Ronda Rousey. Can I get 15 minutes with you?" We went into my room at the at the you?" We went into my room at the at the you?" We went into my room at the at the arena and I don't know, minutes into the arena and I don't know, minutes into the arena and I don't know, minutes into the conversation, I'm like, "Holy conversation, I'm like, "Holy conversation, I'm like, "Holy I think I'm going to do this." And she's I think I'm going to do this." And she's I think I'm going to do this." And she's the one to do it with, you know, and she the one to do it with, you know, and she the one to do it with, you know, and she came in with the whole bravado.

came in with the whole bravado. came in with the whole bravado. You want to talk about a chip on your You want to talk about a chip on your You want to talk about a chip on your shoulder? I mean, she had it. You know, shoulder? I mean, she had it. You know, shoulder? I mean, she had it. You know, so many people now want to hate on her. so many people now want to hate on her. so many people now want to hate on her. She is a unicorn. She is a unicorn. She is a unicorn. >> What do these people have? The Connors, >> What do these people have? The Connors, >> What do these people have? The Connors, the Kabibs, the Ronda. What is it? the Kabibs, the Ronda. What is it? the Kabibs, the Ronda. What is it? >> Conor McGregor. I went to dinner with >> Conor McGregor. I went to dinner with >> Conor McGregor. I went to dinner with him when we signed him. I left that him when we signed him. I left that him when we signed him. I left that dinner. I called Lorenzo Fertitta. And I dinner. I called Lorenzo Fertitta. And I dinner. I called Lorenzo Fertitta. And I said, "Dude, said, "Dude, said, "Dude, I don't know if this guy can fight or I don't know if this guy can fight or I don't know if this guy can fight or not, but if he can even throw a punch, not, but if he can even throw a punch, not, but if he can even throw a punch, he's going to be a massive superstar. he's going to be a massive superstar. he's going to be a massive superstar. He's he's incredible." He's he's incredible." He's he's incredible." >> What was it? >> What was it? >> What was it? >> Well, the number one factor in this >> Well, the number one factor in this >> Well, the number one factor in this business, can you fight? business, can you fight? business, can you fight? >> How good are you? Number two is that is >> How good are you? Number two is that is >> How good are you? Number two is that is this this mentality this this mentality this this mentality of manifesting and just sitting there of manifesting and just sitting there of manifesting and just sitting there and you're telling me what you're going and you're telling me what you're going and you're telling me what you're going to do and how it's going to happen and to do and how it's going to happen and to do and how it's going to happen and how it's all going to play out. And I've how it's all going to play out. And I've how it's all going to play out. And I've only had a handful of these meetings in only had a handful of these meetings in only had a handful of these meetings in 25 years. A handful. 25 years. A handful. 25 years. A handful. >> Do you believe in manifestation in that >> Do you believe in manifestation in that >> Do you believe in manifestation in that regard? regard? regard? >> Oh, manifesting is real and I'm a I'm a >> Oh, manifesting is real and I'm a I'm a >> Oh, manifesting is real and I'm a I'm a big believer in in manifesting. When you big believer in in manifesting. When you big believer in in manifesting. When you decide who you are, what you want to do, decide who you are, what you want to do, decide who you are, what you want to do, what you're going to accomplish and you what you're going to accomplish and you what you're going to accomplish and you get up every single day and you work get up every single day and you work get up every single day and you work toward it, it is impossible for you to toward it, it is impossible for you to toward it, it is impossible for you to fail.

fail. fail. >> Some people just take one side of that >> Some people just take one side of that >> Some people just take one side of that bug and they'll say, "I'll just sit here bug and they'll say, "I'll just sit here bug and they'll say, "I'll just sit here and think about it. I'll make my vision and think about it. I'll make my vision and think about it. I'll make my vision board." But then they won't get out and board." But then they won't get out and board." But then they won't get out and press the pedal. press the pedal. press the pedal. >> Right. >> Right. >> Right. >> It's kind of like getting in a car in >> It's kind of like getting in a car in >> It's kind of like getting in a car in your garage and setting the satnav, but your garage and setting the satnav, but your garage and setting the satnav, but not, you know, putting your foot down. not, you know, putting your foot down. not, you know, putting your foot down. >> That's exactly right. Not stepping on >> That's exactly right. Not stepping on >> That's exactly right. Not stepping on the gas. You're right. Yeah, you go in the gas. You're right. Yeah, you go in the gas. You're right. Yeah, you go in there and you program your you there and you program your you there and you program your you know your GPS system and then you never know your GPS system and then you never know your GPS system and then you never step on the gas and you never go step on the gas and you never go step on the gas and you never go anywhere. But yeah, if you lay out your anywhere. But yeah, if you lay out your anywhere. But yeah, if you lay out your plan, you know who you are, you know plan, you know who you are, you know plan, you know who you are, you know what you want to do, it's impossible to what you want to do, it's impossible to what you want to do, it's impossible to fail. And then then what does failure fail. And then then what does failure fail. And then then what does failure mean? mean? mean? >> Mhm. >> Mhm. >> Mhm. >> What what what does failure mean? My >> What what what does failure mean? My >> What what what does failure mean? My thing about success in life is are you thing about success in life is are you thing about success in life is are you happy? Do you get up every day and love happy? Do you get up every day and love happy? Do you get up every day and love what you do? You know, I know a lot of what you do? You know, I know a lot of what you do? You know, I know a lot of billionaires that are miserable, billionaires that are miserable, billionaires that are miserable, miserable human beings. miserable human beings. miserable human beings. >> Why? >> Why? >> Why? >> I don't know why. It's just listen, >> I don't know why. It's just listen, >> I don't know why. It's just listen, being happy is a choice. Do you love being happy is a choice. Do you love being happy is a choice. Do you love what you do? Do you want to get up? Do what you do? Do you want to get up? Do what you do? Do you want to get up? Do you want to be happy every day? And and you want to be happy every day? And and you want to be happy every day? And and to me, that's the key to success. I to me, that's the key to success. I to me, that's the key to success. I actually I'll tell you a story of my actually I'll tell you a story of my actually I'll tell you a story of my son. My oldest son called me the other son. My oldest son called me the other son. My oldest son called me the other day and he's like, day and he's like, day and he's like, "Dad, I need some direction. You know, "Dad, I need some direction. You know, "Dad, I need some direction. You know, I'm thinking about this d and I always I'm thinking about this d and I always I'm thinking about this d and I always tell my kids, I want you guys to be tell my kids, I want you guys to be tell my kids, I want you guys to be happy." He goes, "Dad, don't give me happy." He goes, "Dad, don't give me happy." He goes, "Dad, don't give me your happy speech.

your happy speech. your happy speech. He's beat. I need some direction He's beat. I need some direction He's beat. I need some direction and help me figure this out. So, I think and help me figure this out. So, I think and help me figure this out. So, I think we had a good conversation and uh he we had a good conversation and uh he we had a good conversation and uh he seemed happy when we got off the phone, seemed happy when we got off the phone, seemed happy when we got off the phone, but yeah. but yeah. but yeah. >> What did he want direction on? >> What did he want direction on? >> What did he want direction on? >> Yeah, just just life choices that he's >> Yeah, just just life choices that he's >> Yeah, just just life choices that he's he's looking down the barrel of right he's looking down the barrel of right he's looking down the barrel of right now. now. now. Don't be that guy that's laying in the Don't be that guy that's laying in the Don't be that guy that's laying in the hospital bed dying saying, "I wonder hospital bed dying saying, "I wonder hospital bed dying saying, "I wonder what would happen if I tried." Yeah. I what would happen if I tried." Yeah. I what would happen if I tried." Yeah. I don't want any regrets. I don't want to don't want any regrets. I don't want to don't want any regrets. I don't want to be, you know, I I I don't want any be, you know, I I I don't want any be, you know, I I I don't want any regrets. regrets. regrets. And I don't right now. I I I don't And I don't right now. I I I don't And I don't right now. I I I don't regret anything. If you if you pushed me regret anything. If you if you pushed me regret anything. If you if you pushed me hard and said, "Tell me one thing that hard and said, "Tell me one thing that hard and said, "Tell me one thing that you regret." you regret." you regret." I don't believe that I have any. I don't I don't believe that I have any. I don't I don't believe that I have any. I don't believe that I have any. believe that I have any. believe that I have any. >> I know you don't like it when I go here, >> I know you don't like it when I go here, >> I know you don't like it when I go here, but I wanted to wanted to ask you if you but I wanted to wanted to ask you if you but I wanted to wanted to ask you if you have any of that. Your parents have have any of that. Your parents have have any of that. Your parents have passed away a couple years ago. passed away a couple years ago. passed away a couple years ago. >> Well, that's the thing. when you when >> Well, that's the thing. when you when >> Well, that's the thing. when you when you talk about like you know this you talk about like you know this you talk about like you know this podcast diary to CEO I I don't think podcast diary to CEO I I don't think podcast diary to CEO I I don't think that that that >> that it's all you know cookie cutter and >> that it's all you know cookie cutter and >> that it's all you know cookie cutter and stamp everybody has their own things you stamp everybody has their own things you stamp everybody has their own things you grew up different than I grew up all you grew up different than I grew up all you grew up different than I grew up all you grew up different than we grew up and grew up different than we grew up and grew up different than we grew up and there are things that there are things that there are things that >> you know obviously had big impressions >> you know obviously had big impressions >> you know obviously had big impressions on you when you were young but I hate on you when you were young but I hate on you when you were young but I hate the past I don't I don't like the past the past I don't I don't like the past the past I don't I don't like the past and it's not just my childhood or and it's not just my childhood or and it's not just my childhood or anything like that the rearview anything like that the rearview anything like that the rearview mirror, it doesn't matter. Whatever mirror, it doesn't matter. Whatever mirror, it doesn't matter. Whatever happened yesterday means nothing today.

happened yesterday means nothing today. happened yesterday means nothing today. And some of these kids, you can never And some of these kids, you can never And some of these kids, you can never let the past affect your future, right? let the past affect your future, right? let the past affect your future, right? So people say to me, "Hey, do you ever So people say to me, "Hey, do you ever So people say to me, "Hey, do you ever look back and go, wow, we did this and look back and go, wow, we did this and look back and go, wow, we did this and no, that. Cuz whatever we did back no, that. Cuz whatever we did back no, that. Cuz whatever we did back then got me to here." then got me to here." then got me to here." >> Right? We're here. >> Right? We're here. >> Right? We're here. >> What just happened a few hours ago >> What just happened a few hours ago >> What just happened a few hours ago doesn't mean anymore. It's gone. doesn't mean anymore. It's gone. doesn't mean anymore. It's gone. Right? What's next? what's next? What's Right? What's next? what's next? What's Right? What's next? what's next? What's next? I don't ever look back and let you next? I don't ever look back and let you next? I don't ever look back and let you know, you learn some things and you know, you learn some things and you know, you learn some things and you learn some lessons and you know, good learn some lessons and you know, good learn some lessons and you know, good and bad or whatever happens. But these and bad or whatever happens. But these and bad or whatever happens. But these people who sit around go, you don't people who sit around go, you don't people who sit around go, you don't understand my dad did to my mom and understand my dad did to my mom and understand my dad did to my mom and who gives a who gives a who gives a everybody went through that stuff. Shut everybody went through that stuff. Shut everybody went through that stuff. Shut up. That doesn't matter anymore. Don't up. That doesn't matter anymore. Don't up. That doesn't matter anymore. Don't let the past affect your future. So let the past affect your future. So let the past affect your future. So people will say, "Do you ever just sit people will say, "Do you ever just sit people will say, "Do you ever just sit around and reflect?" no, I don't around and reflect?" no, I don't around and reflect?" no, I don't reflect. I'm thinking about what's reflect. I'm thinking about what's reflect. I'm thinking about what's happening tomorrow and what's going to happening tomorrow and what's going to happening tomorrow and what's going to happen and you know who's going to come happen and you know who's going to come happen and you know who's going to come after me in the next few days after me in the next few days after me in the next few days and you know how do we build and how do and you know how do we build and how do and you know how do we build and how do we get bigger and how do we get better we get bigger and how do we get better we get bigger and how do we get better you know I'm 57 but I want to be better you know I'm 57 but I want to be better you know I'm 57 but I want to be better tomorrow than I was today in every way tomorrow than I was today in every way tomorrow than I was today in every way that you can possibly be better that you can possibly be better that you can possibly be better >> have you always been like that >> have you always been like that >> have you always been like that >> I think so I think I've always been that >> I think so I think I've always been that >> I think so I think I've always been that way yesterday never mattered to me you way yesterday never mattered to me you way yesterday never mattered to me you know you took whatever lessons you had know you took whatever lessons you had know you took whatever lessons you had from that good or bad right it's like from that good or bad right it's like from that good or bad right it's like it's Like these kids that grew up and it's Like these kids that grew up and it's Like these kids that grew up and said they didn't have any role models, said they didn't have any role models, said they didn't have any role models, you know? Oh, yes, you did.

you know? Oh, yes, you did. you know? Oh, yes, you did. >> Does that mean you had tons of them? >> Does that mean you had tons of them? >> Does that mean you had tons of them? >> Does that mean that you can't You're not >> Does that mean that you can't You're not >> Does that mean that you can't You're not hurt by things? hurt by things? hurt by things? >> Never. >> Never. >> Never. >> You're never hurt by things. >> You're never hurt by things. >> You're never hurt by things. >> Never hurt by things. >> Never hurt by things. >> Never hurt by things. >> Really? >> Really? >> Really? >> Never hurt by things. Yeah. And people >> Never hurt by things. Yeah. And people >> Never hurt by things. Yeah. And people always, you know, people that are close always, you know, people that are close always, you know, people that are close to me would like, "When's the last time to me would like, "When's the last time to me would like, "When's the last time you cried?" I don't even know the you cried?" I don't even know the you cried?" I don't even know the last time I cried. What does crying do? last time I cried. What does crying do? last time I cried. What does crying do? What does How does crying help What does How does crying help What does How does crying help in any way, shape, or form? And you in any way, shape, or form? And you in any way, shape, or form? And you know, maybe for some people crying's know, maybe for some people crying's know, maybe for some people crying's great. Crying doesn't work for great. Crying doesn't work for great. Crying doesn't work for me. I'm not a crier. And it's pretty me. I'm not a crier. And it's pretty me. I'm not a crier. And it's pretty hard to hurt my feelings. And hard to hurt my feelings. And hard to hurt my feelings. And I'll give that to my mom and dad, my I'll give that to my mom and dad, my I'll give that to my mom and dad, my uncles and aunts. I mean, we had a uncles and aunts. I mean, we had a uncles and aunts. I mean, we had a tough crew. When people who were tough crew. When people who were tough crew. When people who were supposed to love you would say the supposed to love you would say the supposed to love you would say the things that these guys would say to you, things that these guys would say to you, things that these guys would say to you, you know what what is this guy you know what what is this guy you know what what is this guy over here. I think I give a what over here. I think I give a what over here. I think I give a what this guy thinks. It's like when we talk this guy thinks. It's like when we talk this guy thinks. It's like when we talk about getting cancelled. Who can really about getting cancelled. Who can really about getting cancelled. Who can really cancel you, right? Oh, the New York cancel you, right? Oh, the New York cancel you, right? Oh, the New York Times doesn't like that. I the New Times doesn't like that. I the New Times doesn't like that. I the New York Times. Give a about the New York Times. Give a about the New York Times. Give a about the New York Times. I have a group of people in York Times. I have a group of people in York Times. I have a group of people in my life that mean something to me, my life that mean something to me, my life that mean something to me, right? That I care about. Their right? That I care about. Their right? That I care about. Their opinions, you know, my relationships opinions, you know, my relationships opinions, you know, my relationships with them, whatever mean a lot to me.

with them, whatever mean a lot to me. with them, whatever mean a lot to me. And if one of them went away, that that And if one of them went away, that that And if one of them went away, that that would bother me, right? other everybody would bother me, right? other everybody would bother me, right? other everybody else would I give a what you know else would I give a what you know else would I give a what you know three guys on the internet think three guys on the internet think three guys on the internet think or you know some guy who writes for or you know some guy who writes for or you know some guy who writes for something or the New York Times something or the New York Times something or the New York Times which you know through co New York Times which you know through co New York Times which you know through co New York Times was on my ass like crazy but this this was on my ass like crazy but this this was on my ass like crazy but this this is what I always think about. is what I always think about. is what I always think about. >> And are you saying that came from the >> And are you saying that came from the >> And are you saying that came from the fact that people that were supposed to fact that people that were supposed to fact that people that were supposed to say nice things and be super say nice things and be super say nice things and be super affectionate and cushy when you were affectionate and cushy when you were affectionate and cushy when you were younger they were saying horrible things younger they were saying horrible things younger they were saying horrible things so it kind of built a resilience in you? so it kind of built a resilience in you? so it kind of built a resilience in you? >> No doubt about it. No doubt >> No doubt about it. No doubt >> No doubt about it. No doubt about it. They built me for this for about it. They built me for this for about it. They built me for this for this life and this uh you know and I this life and this uh you know and I this life and this uh you know and I always say I wouldn't take back one always say I wouldn't take back one always say I wouldn't take back one thing from my childhood or want thing from my childhood or want thing from my childhood or want different parents or a different family different parents or a different family different parents or a different family or a different setup. It was incredible. or a different setup. It was incredible. or a different setup. It was incredible. >> What were they saying to you? >> What were they saying to you? >> What were they saying to you? >> Uh I don't listen I I I'm a ball buster. >> Uh I don't listen I I I'm a ball buster. >> Uh I don't listen I I I'm a ball buster. I like to bust balls and and whatever I like to bust balls and and whatever I like to bust balls and and whatever even with my friends and my crew and even with my friends and my crew and even with my friends and my crew and that's the way my family was. My family that's the way my family was. My family that's the way my family was. My family was a hard group. Like my grandmother w- was a hard group. Like my grandmother w- was a hard group. Like my grandmother w- which I love. Both my grandmothers on which I love. Both my grandmothers on which I love. Both my grandmothers on both sides were incredible. You know, both sides were incredible. You know, both sides were incredible. You know, there's nothing better in life when there's nothing better in life when there's nothing better in life when you're young than to have great you're young than to have great you're young than to have great grandparents. I mean, everybody watching grandparents. I mean, everybody watching grandparents. I mean, everybody watching this right now, everybody thinks of this right now, everybody thinks of this right now, everybody thinks of their grandparents and like, "Ah, yeah, their grandparents and like, "Ah, yeah, their grandparents and like, "Ah, yeah, your grandparents were the best and all your grandparents were the best and all your grandparents were the best and all that shit." Like my grandmother, my that shit." Like my grandmother, my that shit." Like my grandmother, my Irish grandmother on on my that Irish grandmother on on my that Irish grandmother on on my that >> you say, "Hey, I love you, Graham."

>> you say, "Hey, I love you, Graham." >> you say, "Hey, I love you, Graham." nothing back. Good to see you. nothing back. Good to see you. nothing back. Good to see you. See you later. Really? Yeah. Yeah. There See you later. Really? Yeah. Yeah. There See you later. Really? Yeah. Yeah. There was none of that type of growing was none of that type of growing was none of that type of growing up. Yeah. Yeah. There you go. up. Yeah. Yeah. There you go. up. Yeah. Yeah. There you go. >> I when I heard about this, I thought, >> I when I heard about this, I thought, >> I when I heard about this, I thought, "Oh, shit." So, this is a book that your "Oh, shit." So, this is a book that your "Oh, shit." So, this is a book that your mother mother mother >> I've actually never seen the actual >> I've actually never seen the actual >> I've actually never seen the actual book. book. book. >> This is a book your mother published >> This is a book your mother published >> This is a book your mother published about you unauthorized as a biography. about you unauthorized as a biography. about you unauthorized as a biography. >> Yeah. And put a bunch of pictures in >> Yeah. And put a bunch of pictures in >> Yeah. And put a bunch of pictures in here of me when I was a kid and all this here of me when I was a kid and all this here of me when I was a kid and all this But I think, you know, this But I think, you know, this But I think, you know, this happens a lot. I mean, she put my happens a lot. I mean, she put my happens a lot. I mean, she put my wedding pictures in here and wedding pictures in here and >> And she didn't ask you to publish this >> And she didn't ask you to publish this book. book. book. >> No. Put wedding pictures in here >> No. Put wedding pictures in here >> No. Put wedding pictures in here and all this I mean, I I and all this I mean, I I and all this I mean, I I you know, I saw some Kobe Bryant stuff you know, I saw some Kobe Bryant stuff you know, I saw some Kobe Bryant stuff where Kobe had to like sue his mom. She where Kobe had to like sue his mom. She where Kobe had to like sue his mom. She was selling his from his bedroom was selling his from his bedroom was selling his from his bedroom and and you know, it happens, man. It and and you know, it happens, man. It and and you know, it happens, man. It happens. It's unfortunate and it's I've happens. It's unfortunate and it's I've happens. It's unfortunate and it's I've actually never seen the book. It's the actually never seen the book. It's the actually never seen the book. It's the first time I've ever seen the book. first time I've ever seen the book. first time I've ever seen the book. >> I'm not going to read it out or >> I'm not going to read it out or >> I'm not going to read it out or anything, but um in the book, she's anything, but um in the book, she's anything, but um in the book, she's critical of you at certain points. critical of you at certain points. critical of you at certain points. Specifically, the last page, which I Specifically, the last page, which I Specifically, the last page, which I read, she read, she read, she >> she says critical things, and I was >> she says critical things, and I was >> she says critical things, and I was wondering where along the way did that wondering where along the way did that wondering where along the way did that happen?

happen? happen? >> Well, I've never read it. And that's the >> Well, I've never read it. And that's the >> Well, I've never read it. And that's the first time I've ever seen it. And I was first time I've ever seen it. And I was first time I've ever seen it. And I was just flipping through like the pictures just flipping through like the pictures just flipping through like the pictures like, you know, it's it's like, you know, it's it's like, you know, it's it's bat nuts. Bat nuts. bat nuts. Bat nuts. bat nuts. Bat nuts. Where along the way did that happen that Where along the way did that happen that Where along the way did that happen that you fell out with her? you fell out with her? you fell out with her? >> I was on a trip one time. You know, this >> I was on a trip one time. You know, this >> I was on a trip one time. You know, this this was before uh um you know, I didn't this was before uh um you know, I didn't this was before uh um you know, I didn't have emails and all that on the have emails and all that on the have emails and all that on the road. And I was with Lorenzo Fertitta, road. And I was with Lorenzo Fertitta, road. And I was with Lorenzo Fertitta, my partner, and we were in London for my partner, and we were in London for my partner, and we were in London for like two weeks. And when I got back, I like two weeks. And when I got back, I like two weeks. And when I got back, I checked my emails and I have like a checked my emails and I have like a checked my emails and I have like a bunch of emails from her like bunch of emails from her like bunch of emails from her like threatening me. You're going to send me threatening me. You're going to send me threatening me. You're going to send me this much money by you have two options. this much money by you have two options. this much money by you have two options. You can give me this all up front or you You can give me this all up front or you You can give me this all up front or you can pay me payments over the next can pay me payments over the next can pay me payments over the next whatever. I'm I'm looking to buy whatever. I'm I'm looking to buy whatever. I'm I'm looking to buy a a bar or whatever it was. And then she a a bar or whatever it was. And then she a a bar or whatever it was. And then she wasn't getting responses because I was wasn't getting responses because I was wasn't getting responses because I was in London. And then the email started in London. And then the email started in London. And then the email started getting nastier and nastier and nastier getting nastier and nastier and nastier getting nastier and nastier and nastier by the end. And I was like, by the end. And I was like, by the end. And I was like, I just blew up. And that was the I just blew up. And that was the I just blew up. And that was the beginning of the end with me and her.

Yeah. So these things happen when when Yeah. So these things happen when when you become successful. It's not just uh you become successful. It's not just uh you become successful. It's not just uh listen, sometimes family is the worst. M listen, sometimes family is the worst. M listen, sometimes family is the worst. M >> sometimes family's worse than you know >> sometimes family's worse than you know >> sometimes family's worse than you know like like when we talk about things that like like when we talk about things that like like when we talk about things that are being said in newspapers and things are being said in newspapers and things are being said in newspapers and things like that pale in comparison to what you like that pale in comparison to what you like that pale in comparison to what you can get from some family members. But I can get from some family members. But I can get from some family members. But I have a whole another group of family have a whole another group of family have a whole another group of family like cousins and you know me and my like cousins and you know me and my like cousins and you know me and my sister super I mean listen I I say this sister super I mean listen I I say this sister super I mean listen I I say this all the time. We all fail at certain all the time. We all fail at certain all the time. We all fail at certain things in life. In my opinion, if you things in life. In my opinion, if you things in life. In my opinion, if you fail as a parent, it's the ultimate fail as a parent, it's the ultimate fail as a parent, it's the ultimate failure. failure. failure. >> It's the It's the ultimate failure. >> It's the It's the ultimate failure. >> It's the It's the ultimate failure. My mom passed away without me or my My mom passed away without me or my My mom passed away without me or my sister talking to her. My sister had her sister talking to her. My sister had her sister talking to her. My sister had her own set of issues. You know, with me it own set of issues. You know, with me it own set of issues. You know, with me it was money. With my sister it was other was money. With my sister it was other was money. With my sister it was other things. So, we didn't we didn't talk to things. So, we didn't we didn't talk to things. So, we didn't we didn't talk to either one of my parents. either one of my parents. either one of my parents. >> Have you forgiven her? >> Have you forgiven her? >> Have you forgiven her? >> Um, yeah. Listen, I I didn't I I don't >> Um, yeah. Listen, I I didn't I I don't >> Um, yeah. Listen, I I didn't I I don't go on shows to speak negatively about my go on shows to speak negatively about my go on shows to speak negatively about my mother. You know, I was telling you mother. You know, I was telling you mother. You know, I was telling you earlier, I wouldn't change anything. And earlier, I wouldn't change anything. And earlier, I wouldn't change anything. And you know, people say, "Do you think you you know, people say, "Do you think you you know, people say, "Do you think you are where you are today because of your are where you are today because of your are where you are today because of your parents?" Absolutely, 100%. You know, parents?" Absolutely, 100%. You know, parents?" Absolutely, 100%. You know, good, bad, whatever, however you want to good, bad, whatever, however you want to good, bad, whatever, however you want to look at it. You know, my parents passed look at it. You know, my parents passed look at it. You know, my parents passed I don't want to tell bad stories about I don't want to tell bad stories about I don't want to tell bad stories about my parents, but I mean that's one of the my parents, but I mean that's one of the my parents, but I mean that's one of the one of the grossest, most disgusting one of the grossest, most disgusting one of the grossest, most disgusting things that you couldn't even imagine things that you couldn't even imagine things that you couldn't even imagine possible until it happens to you. And possible until it happens to you. And possible until it happens to you. And you know what are you going to do?

you know what are you going to do? you know what are you going to do? You're going to cry about it and You're going to cry about it and You're going to cry about it and oh, you don't understand my oh, you don't understand my oh, you don't understand my Well, Well, Well, >> you got you got an opportunity. >> you got you got an opportunity. >> you got you got an opportunity. >> It happened and and it you know, it is >> It happened and and it you know, it is >> It happened and and it you know, it is what it is. The thing that that that's what it is. The thing that that that's what it is. The thing that that that's bad about that and what she did is a lot bad about that and what she did is a lot bad about that and what she did is a lot of other people of other people of other people I think she hurt in that book. She I think she hurt in that book. She I think she hurt in that book. She didn't hurt me, but other people that, didn't hurt me, but other people that, didn't hurt me, but other people that, you know, you know, you know, a lot of things that aren't true and a a lot of things that aren't true and a a lot of things that aren't true and a lot of people that didn't do anything to lot of people that didn't do anything to lot of people that didn't do anything to her in that book that, you know, and her in that book that, you know, and her in that book that, you know, and again, I've never read it, but I've had again, I've never read it, but I've had again, I've never read it, but I've had lawyers tell me about it, like lawyers tell me about it, like lawyers tell me about it, like that. And then the, you know, the the that. And then the, you know, the the that. And then the, you know, the the the personal private pictures that she the personal private pictures that she the personal private pictures that she just threw out there that, you know, she just threw out there that, you know, she just threw out there that, you know, she really didn't have the right to do. Um, really didn't have the right to do. Um, really didn't have the right to do. Um, you know, it just it just it's one of you know, it just it just it's one of you know, it just it just it's one of those things that those things that those things that when you become successful, when you become successful, when you become successful, this type of happens to you. You have a wonderful partner like I do. You have a wonderful partner like I do. How would you on PS Morgan you talked How would you on PS Morgan you talked How would you on PS Morgan you talked about her psychoanalyzing you? My fiance about her psychoanalyzing you? My fiance about her psychoanalyzing you? My fiance does the same thing. I think my fiance does the same thing. I think my fiance does the same thing. I think my fiance deep down thinks I must be up and deep down thinks I must be up and deep down thinks I must be up and is is in constant search of evidence is is in constant search of evidence is is in constant search of evidence that I am up in part because she that I am up in part because she that I am up in part because she knows of my my childhood and my my knows of my my childhood and my my knows of my my childhood and my my relationship with my parents. So, she relationship with my parents. So, she relationship with my parents. So, she assumes that I must be up and assumes that I must be up and assumes that I must be up and it's everything is confirmation of it.

it's everything is confirmation of it. it's everything is confirmation of it. >> Well, she'll get into this thing where >> Well, she'll get into this thing where >> Well, she'll get into this thing where she'll start telling me she's like she'll start telling me she's like she'll start telling me she's like she'll try to talk about my feelings. she'll try to talk about my feelings. she'll try to talk about my feelings. She's like, "How do you feel about She's like, "How do you feel about She's like, "How do you feel about this?" And and that's why when Pierce this?" And and that's why when Pierce this?" And and that's why when Pierce Morgan was I said, "You sound like my Morgan was I said, "You sound like my Morgan was I said, "You sound like my wife. You know, it's impossible for you wife. You know, it's impossible for you wife. You know, it's impossible for you not to be able." Yeah. I said, "It's not not to be able." Yeah. I said, "It's not not to be able." Yeah. I said, "It's not impossible and no, you're wrong." And impossible and no, you're wrong." And impossible and no, you're wrong." And then and then once you do an interview then and then once you do an interview then and then once you do an interview like that, and it'll happen in this like that, and it'll happen in this like that, and it'll happen in this interview, too, it's like then people interview, too, it's like then people interview, too, it's like then people start going, "Oh, this this guy's got to start going, "Oh, this this guy's got to start going, "Oh, this this guy's got to be a psycho not to fucking," you know, be a psycho not to fucking," you know, be a psycho not to fucking," you know, and maybe maybe that's true. Maybe and maybe maybe that's true. Maybe and maybe maybe that's true. Maybe you're right. I don't know. you're right. I don't know. you're right. I don't know. >> You didn't need different. >> You didn't need different. >> You didn't need different. >> But I don't like to talk about this kind >> But I don't like to talk about this kind >> But I don't like to talk about this kind of cuz it doesn't matter at the end of cuz it doesn't matter at the end of cuz it doesn't matter at the end of the day. It doesn't matter. Like I of the day. It doesn't matter. Like I of the day. It doesn't matter. Like I said, the rear view mirror means said, the rear view mirror means said, the rear view mirror means nothing, right? Let me tell you what's nothing, right? Let me tell you what's nothing, right? Let me tell you what's not going to you're not going to get not going to you're not going to get not going to you're not going to get rear ended in life unless you rear ended in life unless you rear ended in life unless you did some horrible things in your past did some horrible things in your past did some horrible things in your past that are going to come back and that are going to come back and that are going to come back and get you or whatever. The the the get you or whatever. The the the get you or whatever. The the the rearview mirror means nothing to me. I rearview mirror means nothing to me. I rearview mirror means nothing to me. I learned from it. I I had these learned from it. I I had these learned from it. I I had these experiences, some incredible, some not experiences, some incredible, some not experiences, some incredible, some not incredible, but they all built who I am incredible, but they all built who I am incredible, but they all built who I am today and and and that's all that today and and and that's all that today and and and that's all that matters. I think therefore it does matters. I think therefore it does matters. I think therefore it does matter because a lot of people think matter because a lot of people think matter because a lot of people think they go through life thinking that if they go through life thinking that if they go through life thinking that if this happened to me I can't possibly this happened to me I can't possibly this happened to me I can't possibly have a future be successful I can't have a future be successful I can't have a future be successful I can't possibly move forward and so hearing possibly move forward and so hearing possibly move forward and so hearing someone that went through in my view an someone that went through in my view an someone that went through in my view an objectively very tumultuous very objectively very tumultuous very objectively very tumultuous very difficult upbringing and has been able difficult upbringing and has been able difficult upbringing and has been able to separate themselves from it and and to separate themselves from it and and to separate themselves from it and and look forward I think means it does look forward I think means it does look forward I think means it does matter because it shows that it's matter because it shows that it's matter because it shows that it's possible possible possible >> well I don't ever want to sit down and >> well I don't ever want to sit down and >> well I don't ever want to sit down and and talk about things where I I'm like

and talk about things where I I'm like and talk about things where I I'm like some victim I'm the furthest thing from some victim I'm the furthest thing from some victim I'm the furthest thing from a victim victim. And I think that a victim victim. And I think that a victim victim. And I think that especially if you grew up in the 70s and especially if you grew up in the 70s and especially if you grew up in the 70s and ' 80s, a lot of bad happened to you ' 80s, a lot of bad happened to you ' 80s, a lot of bad happened to you in a lot of different ways. It just it in a lot of different ways. It just it in a lot of different ways. It just it was a different time, a different place. was a different time, a different place. was a different time, a different place. And I think that And I think that And I think that my parents and my grandparents before my parents and my grandparents before my parents and my grandparents before them, they grew up in a different world them, they grew up in a different world them, they grew up in a different world and different times. And you know, and different times. And you know, and different times. And you know, things things weren't easy for them things things weren't easy for them things things weren't easy for them either. They went through some that either. They went through some that either. They went through some that got them, you know, to to to where they got them, you know, to to to where they got them, you know, to to to where they were. And I don't blame them. I don't were. And I don't blame them. I don't were. And I don't blame them. I don't have any ill feelings toward, you know, have any ill feelings toward, you know, have any ill feelings toward, you know, me and my sister will talk about my mom me and my sister will talk about my mom me and my sister will talk about my mom and we'll be like, "How the did she and we'll be like, "How the did she and we'll be like, "How the did she do it?" She was a single mom. My dad was do it?" She was a single mom. My dad was do it?" She was a single mom. My dad was what he was. Single mom, worked her ass what he was. Single mom, worked her ass what he was. Single mom, worked her ass off, you know, did all this stuff and off, you know, did all this stuff and off, you know, did all this stuff and and she did it. She ra she raised two and she did it. She ra she raised two and she did it. She ra she raised two kids, right? no matter all the bad kids, right? no matter all the bad kids, right? no matter all the bad things or whatever that happened, the things or whatever that happened, the things or whatever that happened, the the book and all that, she she raised the book and all that, she she raised the book and all that, she she raised two kids by herself and moved across two kids by herself and moved across two kids by herself and moved across country from Boston to Vegas, you know, country from Boston to Vegas, you know, country from Boston to Vegas, you know, with two kids and a dog and a car. We with two kids and a dog and a car. We with two kids and a dog and a car. We drove cross country, you know. I drove cross country, you know. I drove cross country, you know. I remember we were going through the remember we were going through the remember we were going through the Midwest and there were tornadoes coming Midwest and there were tornadoes coming Midwest and there were tornadoes coming and and like all the stuff that we and and like all the stuff that we and and like all the stuff that we did and we went through, she did it. She did and we went through, she did it. She did and we went through, she did it. She did it by herself and and my sister and did it by herself and and my sister and did it by herself and and my sister and I, even though we didn't talk to her for I, even though we didn't talk to her for I, even though we didn't talk to her for years, you know, at the end of her life, years, you know, at the end of her life, years, you know, at the end of her life, um, we credit her and respect what she um, we credit her and respect what she um, we credit her and respect what she did.

did. did. >> Ann is a little bit right, isn't she? >> Ann is a little bit right, isn't she? >> Ann is a little bit right, isn't she? Cuz my partner is a little bit right. I Cuz my partner is a little bit right. I Cuz my partner is a little bit right. I don't tell her. don't tell her. don't tell her. >> Yeah. She's Italian. >> Yeah. She's Italian. >> Yeah. She's Italian. >> Your wife an >> Your wife an >> Your wife an >> Yeah. you know, they're all together all >> Yeah. you know, they're all together all >> Yeah. you know, they're all together all the time and, you know, but when when the time and, you know, but when when the time and, you know, but when when you have that that type of a family you have that that type of a family you have that that type of a family structure, which is the complete structure, which is the complete structure, which is the complete opposite of what mine was, it it's cool opposite of what mine was, it it's cool opposite of what mine was, it it's cool to see. So, I have sort of the the best to see. So, I have sort of the the best to see. So, I have sort of the the best of both worlds and her family's great, of both worlds and her family's great, of both worlds and her family's great, you know, anytime while I was building you know, anytime while I was building you know, anytime while I was building this business, her family was helping this business, her family was helping this business, her family was helping with the kids and they all worked with the kids and they all worked with the kids and they all worked together and they all did all this. So, together and they all did all this. So, together and they all did all this. So, you know, I I I've been lucky that I've you know, I I I've been lucky that I've you know, I I I've been lucky that I've been able to experience both. been able to experience both. been able to experience both. There should be a button just down below There should be a button just down below There should be a button just down below here. And if it says subscribed, you're here. And if it says subscribed, you're here. And if it says subscribed, you're already subscribed. If it says already subscribed. If it says already subscribed. If it says subscriber, that means you're not yet. subscriber, that means you're not yet. subscriber, that means you're not yet. And if you're not subscribed, please And if you're not subscribed, please And if you're not subscribed, please could you do us a favor and hit that could you do us a favor and hit that could you do us a favor and hit that button? It helps the show more than you button? It helps the show more than you button? It helps the show more than you know. And according to the algorithm, know. And according to the algorithm, know. And according to the algorithm, you're someone that watches our show, you're someone that watches our show, you're someone that watches our show, but you haven't yet hit that button. but you haven't yet hit that button. but you haven't yet hit that button. Thank you so much. Okay, we got two Thank you so much. Okay, we got two Thank you so much. Okay, we got two more. Here we go. more. Here we go. more. Here we go. Trust your gut, not the focus groups. Trust your gut, not the focus groups. Trust your gut, not the focus groups. Yeah. Everything that I've ever done has Yeah. Everything that I've ever done has Yeah. Everything that I've ever done has been off based off my gut and what I been off based off my gut and what I been off based off my gut and what I felt would I mean the power slap thing.

felt would I mean the power slap thing. felt would I mean the power slap thing. I mean you want to talk about the I mean you want to talk about the I mean you want to talk about the critics I mean you know UFC huge sold critics I mean you know UFC huge sold critics I mean you know UFC huge sold all this money and and I remember seeing all this money and and I remember seeing all this money and and I remember seeing people he's going to he's going to people he's going to he's going to people he's going to he's going to destroy his legacy by by doing this and destroy his legacy by by doing this and destroy his legacy by by doing this and that and all the that they said that and all the that they said that and all the that they said about the UFC they then said about power about the UFC they then said about power about the UFC they then said about power slap. Anything new that people don't slap. Anything new that people don't slap. Anything new that people don't understand or uh or don't get they they understand or uh or don't get they they understand or uh or don't get they they attack and go after. attack and go after. attack and go after. >> But sometimes your gut is wrong. Yeah. >> But sometimes your gut is wrong. Yeah. >> But sometimes your gut is wrong. Yeah. Sometimes you you're sometimes you get Sometimes you you're sometimes you get Sometimes you you're sometimes you get things wrong. You think something will things wrong. You think something will things wrong. You think something will be be be >> Yeah. There's no doubt. Well, luckily, >> Yeah. There's no doubt. Well, luckily, >> Yeah. There's no doubt. Well, luckily, not not in business it hasn't yet. So, not not in business it hasn't yet. So, not not in business it hasn't yet. So, >> not the big things. >> not the big things. >> not the big things. >> Yeah. >> Yeah. >> Yeah. >> But I think that sometimes because I'm >> But I think that sometimes because I'm >> But I think that sometimes because I'm quite weary of the fact that we sit here quite weary of the fact that we sit here quite weary of the fact that we sit here and we give people advice to trust their and we give people advice to trust their and we give people advice to trust their gut. But like some people's gut is like gut. But like some people's gut is like gut. But like some people's gut is like not good. not good. not good. >> Yeah. But if your gut is wrong, >> Yeah. But if your gut is wrong, >> Yeah. But if your gut is wrong, here's what I always think. What's the here's what I always think. What's the here's what I always think. What's the worst case scenario? worst case scenario? worst case scenario? >> The worst case scenario is you go back >> The worst case scenario is you go back >> The worst case scenario is you go back to work. You learn something as well, I to work. You learn something as well, I to work. You learn something as well, I guess. Yeah. guess. Yeah. guess. Yeah. >> Right. If your gut is wrong or if you >> Right. If your gut is wrong or if you >> Right. If your gut is wrong or if you don't make it and you don't want to, don't make it and you don't want to, don't make it and you don't want to, your worst case scenario is you go back your worst case scenario is you go back your worst case scenario is you go back to work.

to work. to work. >> It's not a bad worst case scenario. >> It's not a bad worst case scenario. >> It's not a bad worst case scenario. >> And speaking of work, >> And speaking of work, >> And speaking of work, >> right? I used to think the day that I >> right? I used to think the day that I >> right? I used to think the day that I walked out of that hotel, I was 19. walked out of that hotel, I was 19. walked out of that hotel, I was 19. If this whole thing doesn't work out, If this whole thing doesn't work out, If this whole thing doesn't work out, I'll have some great experiences, but I'll have some great experiences, but I'll have some great experiences, but if I have to go back and go back to if I have to go back and go back to if I have to go back and go back to work, I tried. I gave it a shot. I can't work, I tried. I gave it a shot. I can't work, I tried. I gave it a shot. I can't wake up when I'm 40. And that was the wake up when I'm 40. And that was the wake up when I'm 40. And that was the thing. When I was a Bellman, I was thing. When I was a Bellman, I was thing. When I was a Bellman, I was making great money, right? I was able to making great money, right? I was able to making great money, right? I was able to have a good life for myself. But then I have a good life for myself. But then I have a good life for myself. But then I saw these guys that worked with me. One saw these guys that worked with me. One saw these guys that worked with me. One of the guys was 45 years old. of the guys was 45 years old. of the guys was 45 years old. He made the same money I made. He had He made the same money I made. He had He made the same money I made. He had the same benefits that I had. He had the the same benefits that I had. He had the the same benefits that I had. He had the same schedule that I had. So, what's the same schedule that I had. So, what's the same schedule that I had. So, what's the worst case scenario? worst case scenario? worst case scenario? I'm 45 and I come back and I, you know, I'm 45 and I come back and I, you know, I'm 45 and I come back and I, you know, I do the same thing. It's not a bad I do the same thing. It's not a bad I do the same thing. It's not a bad worst case scenario. The worst case worst case scenario. The worst case worst case scenario. The worst case scenario is you never try. You don't try scenario is you never try. You don't try scenario is you never try. You don't try to do it. And then you wake up and to do it. And then you wake up and to do it. And then you wake up and you're 45 and you're like, "Fuck, man. I you're 45 and you're like, "Fuck, man. I you're 45 and you're like, "Fuck, man. I wonder if what when I had no kids, no no wonder if what when I had no kids, no no wonder if what when I had no kids, no no no no no nobody depended on me for no no no nobody depended on me for no no no nobody depended on me for anything and I never gave it a shot.

anything and I never gave it a shot. anything and I never gave it a shot. If you're only in it for the paycheck, If you're only in it for the paycheck, If you're only in it for the paycheck, you've already lost. you've already lost. you've already lost. Yeah, it's absolutely true. Nothing I Yeah, it's absolutely true. Nothing I Yeah, it's absolutely true. Nothing I ever did was based on money because if I ever did was based on money because if I ever did was based on money because if I did base it on money, I'm still standing did base it on money, I'm still standing did base it on money, I'm still standing in the hotel lobby because that was the in the hotel lobby because that was the in the hotel lobby because that was the much better option at the time. 401k, much better option at the time. 401k, much better option at the time. 401k, right? all the you check all the boxes, right? all the you check all the boxes, right? all the you check all the boxes, dental, medical, cash, checks, all these dental, medical, cash, checks, all these dental, medical, cash, checks, all these things at 19. If the money was things at 19. If the money was things at 19. If the money was the deciding factor, I'm still standing the deciding factor, I'm still standing the deciding factor, I'm still standing in the lobby of the hotel. in the lobby of the hotel. in the lobby of the hotel. Now, when I left and said, "I want to be Now, when I left and said, "I want to be Now, when I left and said, "I want to be in the fight business," everybody told in the fight business," everybody told in the fight business," everybody told me it was stupid. Right? And me it was stupid. Right? And me it was stupid. Right? And when you say that, what does it mean? when you say that, what does it mean? when you say that, what does it mean? Does it mean where I am right now and Does it mean where I am right now and Does it mean where I am right now and what's going on right now? You could what's going on right now? You could what's going on right now? You could never predict that. You could never you never predict that. You could never you never predict that. You could never you couldn't even dream it up. The couldn't even dream it up. The couldn't even dream it up. The that I've done and the things that that I've done and the things that that I've done and the things that I've been a part of I've been a part of I've been a part of >> in your wildest dreams this wouldn't be >> in your wildest dreams this wouldn't be >> in your wildest dreams this wouldn't be it. it. it. >> Where does luck fit in this equation? >> Where does luck fit in this equation? >> Where does luck fit in this equation? >> A lot I think a lot. And I wouldn't call >> A lot I think a lot. And I wouldn't call >> A lot I think a lot. And I wouldn't call it luck. I'd call it timing.

it luck. I'd call it timing. it luck. I'd call it timing. Everything in life is about timing. So Everything in life is about timing. So Everything in life is about timing. So there was this kid, his name's Adam there was this kid, his name's Adam there was this kid, his name's Adam Corgan. I went to high school with him Corgan. I went to high school with him Corgan. I went to high school with him and he was a rich kid in high school. I and he was a rich kid in high school. I and he was a rich kid in high school. I was not. And I didn't have a car. all was not. And I didn't have a car. all was not. And I didn't have a car. all that This guy would pick me up and that This guy would pick me up and that This guy would pick me up and drive me to school every day, right? And drive me to school every day, right? And drive me to school every day, right? And think about this and and this is the way think about this and and this is the way think about this and and this is the way I always think. For him to come get me, I always think. For him to come get me, I always think. For him to come get me, he had to wake up 45 minutes to an hour he had to wake up 45 minutes to an hour he had to wake up 45 minutes to an hour earlier, get ready, drive over, get me, earlier, get ready, drive over, get me, earlier, get ready, drive over, get me, and then we both had to be to school on and then we both had to be to school on and then we both had to be to school on time. And I had this blanket pol, like I time. And I had this blanket pol, like I time. And I had this blanket pol, like I told you, I quit drinking when I was 21. told you, I quit drinking when I was 21. told you, I quit drinking when I was 21. >> And I also had this blanket policy in my >> And I also had this blanket policy in my >> And I also had this blanket policy in my 20s. I didn't go to anybody's wedding. 20s. I didn't go to anybody's wedding. 20s. I didn't go to anybody's wedding. Everybody you ever knew was getting Everybody you ever knew was getting Everybody you ever knew was getting married when you were in your 20s married when you were in your 20s married when you were in your 20s heading toward your 30s, right? And it heading toward your 30s, right? And it heading toward your 30s, right? And it first of all, you have to fly somewhere. first of all, you have to fly somewhere. first of all, you have to fly somewhere. You know, I lived in Boston. You know, You know, I lived in Boston. You know, You know, I lived in Boston. You know, you had to fly somewhere. Takes a bunch you had to fly somewhere. Takes a bunch you had to fly somewhere. Takes a bunch of time out of you that to go to. So, I of time out of you that to go to. So, I of time out of you that to go to. So, I would No, I wouldn't go to anybody's would No, I wouldn't go to anybody's would No, I wouldn't go to anybody's wedding. So, then Adam Corgan is getting wedding. So, then Adam Corgan is getting wedding. So, then Adam Corgan is getting married. How am I not going to go to married. How am I not going to go to married. How am I not going to go to Adam Corgan's wedding with all the Adam Corgan's wedding with all the Adam Corgan's wedding with all the things that he did for me when we were things that he did for me when we were things that he did for me when we were in high school? I go to his wedding. And in high school? I go to his wedding. And in high school? I go to his wedding. And who do I run into at his wedding? Frank who do I run into at his wedding? Frank who do I run into at his wedding? Frank and Lorenzo Fertitta.

and Lorenzo Fertitta. and Lorenzo Fertitta. >> Who you end up >> Who you end up >> Who you end up >> I hadn't seen in 10 years or more. So >> I hadn't seen in 10 years or more. So >> I hadn't seen in 10 years or more. So Lorenzo comes up to me at the wedding Lorenzo comes up to me at the wedding Lorenzo comes up to me at the wedding and says, "Hey, how you doing? I just and says, "Hey, how you doing? I just and says, "Hey, how you doing? I just got on the on the Nevada Athletic got on the on the Nevada Athletic got on the on the Nevada Athletic Commission and I heard you're you're you Commission and I heard you're you're you Commission and I heard you're you're you know, you got a boxing gym you train. I know, you got a boxing gym you train. I know, you got a boxing gym you train. I want to come in and train with you." He want to come in and train with you." He want to come in and train with you." He came in on Monday and me and Lorenzo came in on Monday and me and Lorenzo came in on Monday and me and Lorenzo have been together ever since. And Frank have been together ever since. And Frank have been together ever since. And Frank >> and you bought the UFC together for $2 >> and you bought the UFC together for $2 >> and you bought the UFC together for $2 million sometime thereafter. Mhm. million sometime thereafter. Mhm. million sometime thereafter. Mhm. >> So, if you hadn't been loyal to your >> So, if you hadn't been loyal to your >> So, if you hadn't been loyal to your friend from school and gone to his friend from school and gone to his friend from school and gone to his wedding, then I mean, who knows? wedding, then I mean, who knows? wedding, then I mean, who knows? >> Yeah. >> Yeah. >> Yeah. >> Sliding doors moment. >> Sliding doors moment. >> Sliding doors moment. >> Everything in life is about timing. >> Everything in life is about timing. >> Everything in life is about timing. >> Do you believe in karma? >> Do you believe in karma? >> Do you believe in karma? >> I do. I don't believe in much. Like, >> I do. I don't believe in much. Like, >> I do. I don't believe in much. Like, I'm, you know, I'm not religious. I I'm, you know, I'm not religious. I I'm, you know, I'm not religious. I don't believe in God, the devil, ghosts, don't believe in God, the devil, ghosts, don't believe in God, the devil, ghosts, goblins. I don't believe in any of this goblins. I don't believe in any of this goblins. I don't believe in any of this But I believe in karma cuz I've But I believe in karma cuz I've But I believe in karma cuz I've seen it play out good and bad. I've seen seen it play out good and bad. I've seen seen it play out good and bad. I've seen karma. karma. karma. There is a there is a big fight coming There is a there is a big fight coming There is a there is a big fight coming up um big UK fight coming up between AJ up um big UK fight coming up between AJ up um big UK fight coming up between AJ Anthony Joshua and Tyson Fury. One of Anthony Joshua and Tyson Fury. One of Anthony Joshua and Tyson Fury. One of the biggest fights in boxing, you know, the biggest fights in boxing, you know, the biggest fights in boxing, you know, over the last at least the last decade over the last at least the last decade over the last at least the last decade for sure.

for sure. for sure. >> Definitely in the heavyweight division. >> Definitely in the heavyweight division. >> Definitely in the heavyweight division. Yes. Yes. Yes. >> Yeah. >> Yeah. >> Yeah. >> Who do you think is going to win? >> Who do you think is going to win? >> Who do you think is going to win? >> They both had tune-up fights that were >> They both had tune-up fights that were >> They both had tune-up fights that were very very sketchy. So, we we'll see. You very very sketchy. So, we we'll see. You very very sketchy. So, we we'll see. You know, it's not like either one of them know, it's not like either one of them know, it's not like either one of them completely dominated in in their tune-up completely dominated in in their tune-up completely dominated in in their tune-up fights. So, it's an interesting fight to fights. So, it's an interesting fight to fights. So, it's an interesting fight to see. And obviously, you know, two of the see. And obviously, you know, two of the see. And obviously, you know, two of the biggest, most famous, most popular biggest, most famous, most popular biggest, most famous, most popular heavyweights to ever come out of the UK. heavyweights to ever come out of the UK. heavyweights to ever come out of the UK. So, if you had to pick, if I had to So, if you had to pick, if I had to So, if you had to pick, if I had to pick, I don't pick. pick, I don't pick. pick, I don't pick. >> You were about to pick. >> You were about to pick. >> You were about to pick. >> You didn't tell me the three things. You >> You didn't tell me the three things. You >> You didn't tell me the three things. You can tell me this. can tell me this. can tell me this. >> You're getting nothing from me that you >> You're getting nothing from me that you >> You're getting nothing from me that you actually want in this interview. What a actually want in this interview. What a actually want in this interview. What a waste of time. >> I guess so. There is this empty one. I >> I guess so. There is this empty one. I wanted you just to write one more wanted you just to write one more wanted you just to write one more >> that's front of mind for you. And again, >> that's front of mind for you. And again, >> that's front of mind for you. And again, this is just a a principle for all my this is just a a principle for all my this is just a a principle for all my audience who are various ages that are audience who are various ages that are audience who are various ages that are thinking about how to be successful in thinking about how to be successful in thinking about how to be successful in their own whatever they're doing in their own whatever they're doing in their own whatever they're doing in their lives. Um, it can be anything. Okay. What did you write? Do not be Okay. What did you write? Do not be afraid to take risk. Okay.

afraid to take risk. Okay. afraid to take risk. Okay. You will never accomplish or achieve You will never accomplish or achieve You will never accomplish or achieve anything that you want out of life if anything that you want out of life if anything that you want out of life if you're not willing to take the risk. you're not willing to take the risk. you're not willing to take the risk. You know, and it's always easier to do You know, and it's always easier to do You know, and it's always easier to do it when you're younger, before you get it when you're younger, before you get it when you're younger, before you get married, before you have kids, but don't married, before you have kids, but don't married, before you have kids, but don't be afraid to do it then either. What is be afraid to do it then either. What is be afraid to do it then either. What is your worst case scenario? To me, the your worst case scenario? To me, the your worst case scenario? To me, the worst case scenario is always laying on worst case scenario is always laying on worst case scenario is always laying on your deathbed and going, I wish I would your deathbed and going, I wish I would your deathbed and going, I wish I would have have have >> when I built my house here in Las Vegas, >> when I built my house here in Las Vegas, >> when I built my house here in Las Vegas, right? I was like, this is the last right? I was like, this is the last right? I was like, this is the last house I'm going to build. And house I'm going to build. And house I'm going to build. And and you know what I don't want to do? I and you know what I don't want to do? I and you know what I don't want to do? I don't want to wake up some morning go, don't want to wake up some morning go, don't want to wake up some morning go, damn, I wish I would have. So, I went damn, I wish I would have. So, I went damn, I wish I would have. So, I went way over budget, you know, the whole way over budget, you know, the whole way over budget, you know, the whole deal. And I wake up every day in my deal. And I wake up every day in my deal. And I wake up every day in my house and I love it. And I've house and I love it. And I've house and I love it. And I've I've been there eight years and I've I've been there eight years and I've I've been there eight years and I've never said, "Damn, I should have." never said, "Damn, I should have." never said, "Damn, I should have." Never. You know what I mean? I'm just Never. You know what I mean? I'm just Never. You know what I mean? I'm just saying in everything that I do in my saying in everything that I do in my saying in everything that I do in my life, I don't want to wake up and wish life, I don't want to wake up and wish life, I don't want to wake up and wish that I had, you know, do not be afraid that I had, you know, do not be afraid that I had, you know, do not be afraid to take risk, you know? And if there's to take risk, you know? And if there's to take risk, you know? And if there's something out there that you feel like something out there that you feel like something out there that you feel like you want and you, you know, go you want and you, you know, go you want and you, you know, go go go get it. What's the worst thing go go get it. What's the worst thing go go get it. What's the worst thing that can happen? you end up back at that can happen? you end up back at that can happen? you end up back at work, right? That's the worst case work, right? That's the worst case work, right? That's the worst case scenario. And it's not a bad worst case scenario. And it's not a bad worst case scenario. And it's not a bad worst case scenario scenario scenario >> in a way. We kind of do live like we're >> in a way. We kind of do live like we're >> in a way. We kind of do live like we're going to live forever when you think going to live forever when you think going to live forever when you think about like cuz really, you know, neither about like cuz really, you know, neither about like cuz really, you know, neither of us know how long we have left.

of us know how long we have left. of us know how long we have left. >> So, um there's a movie that really >> So, um there's a movie that really >> So, um there's a movie that really impacted my life when I was a kid. It impacted my life when I was a kid. It impacted my life when I was a kid. It was called Vision Quest. And it's a was called Vision Quest. And it's a was called Vision Quest. And it's a wrestling movie. You know, this kid's in wrestling movie. You know, this kid's in wrestling movie. You know, this kid's in high school and he feels like he never high school and he feels like he never high school and he feels like he never really accomplished something. He's, you really accomplished something. He's, you really accomplished something. He's, you know, he wanted to leave his mark in know, he wanted to leave his mark in know, he wanted to leave his mark in high school. So, he's going to drop a high school. So, he's going to drop a high school. So, he's going to drop a couple weight classes and try to beat couple weight classes and try to beat couple weight classes and try to beat the greatest wrestler in like the the greatest wrestler in like the the greatest wrestler in like the country or something. The chute was the country or something. The chute was the country or something. The chute was the guy's name. But he's in class and guy's name. But he's in class and guy's name. But he's in class and there's this, you know, it's like his there's this, you know, it's like his there's this, you know, it's like his poetry teacher, his English teacher, poetry teacher, his English teacher, poetry teacher, his English teacher, whatever it is, is telling a story about whatever it is, is telling a story about whatever it is, is telling a story about a poem and he says, "What does this mean a poem and he says, "What does this mean a poem and he says, "What does this mean to you?" And the kid, Loud and Swain is to you?" And the kid, Loud and Swain is to you?" And the kid, Loud and Swain is his name. Loud and Swain says, "You his name. Loud and Swain says, "You his name. Loud and Swain says, "You know, this little girl's walking through know, this little girl's walking through know, this little girl's walking through the park and all the leaves are dying the park and all the leaves are dying the park and all the leaves are dying and falling off the tree." And then she and falling off the tree." And then she and falling off the tree." And then she realizes that she's going to die realizes that she's going to die realizes that she's going to die someday, too. And then there's this this someday, too. And then there's this this someday, too. And then there's this this one of the greatest scenes in a movie of one of the greatest scenes in a movie of one of the greatest scenes in a movie of all time. So he works at a hotel in high all time. So he works at a hotel in high all time. So he works at a hotel in high school. He works at he's a room service school. He works at he's a room service school. He works at he's a room service waiter. The head chef that works with waiter. The head chef that works with waiter. The head chef that works with him every night is always like he's him every night is always like he's him every night is always like he's cutting weight and doing all this stuff. cutting weight and doing all this stuff. cutting weight and doing all this stuff. And every time he's around this guy, And every time he's around this guy, And every time he's around this guy, this guy's negative. Like what are you this guy's negative. Like what are you this guy's negative. Like what are you doing this for? Pick up the doing this for? Pick up the doing this for? Pick up the thing and eat it. Eat some food. Do this thing and eat it. Eat some food. Do this thing and eat it. Eat some food. Do this and that. And it's always like and that. And it's always like and that. And it's always like on him. So he gets to a place where he's on him. So he gets to a place where he's on him. So he gets to a place where he's getting ready to wrestle the shoot and getting ready to wrestle the shoot and getting ready to wrestle the shoot and he meets this girl, falls in love with he meets this girl, falls in love with he meets this girl, falls in love with her and all this and he's willing her and all this and he's willing her and all this and he's willing to blow it all and give it all up and to blow it all and give it all up and to blow it all and give it all up and she leaves because she sees that this is she leaves because she sees that this is she leaves because she sees that this is happening and she leaves him and he's happening and she leaves him and he's happening and she leaves him and he's all up. So where does he go? He all up. So where does he go? He all up. So where does he go? He goes to the chef who's always goes to the chef who's always goes to the chef who's always on him because he knows he'll talk him

on him because he knows he'll talk him on him because he knows he'll talk him into quitting. it. You don't have into quitting. it. You don't have into quitting. it. You don't have to do this. You don't have to do that. to do this. You don't have to do that. to do this. You don't have to do that. He goes to work and the guy's not at He goes to work and the guy's not at He goes to work and the guy's not at work. He's supposed to be working. So he work. He's supposed to be working. So he work. He's supposed to be working. So he goes to his apartment, knocks on his goes to his apartment, knocks on his goes to his apartment, knocks on his door, and the guy's dressed up with a door, and the guy's dressed up with a door, and the guy's dressed up with a dress shirt and a tie. And he's dress shirt and a tie. And he's dress shirt and a tie. And he's like, "What are you doing? What's going like, "What are you doing? What's going like, "What are you doing? What's going on? You're not working." He's like, on? You're not working." He's like, on? You're not working." He's like, "Aren't you wrestling to shoot tonight?" "Aren't you wrestling to shoot tonight?" "Aren't you wrestling to shoot tonight?" And he's like, "Yeah, but you're going And he's like, "Yeah, but you're going And he's like, "Yeah, but you're going to they're going to dock you a day paid to they're going to dock you a day paid to they're going to dock you a day paid work." And this guy goes into basically work." And this guy goes into basically work." And this guy goes into basically I'm sitting in this apartment I'm sitting in this apartment I'm sitting in this apartment alone one night and I'm watching TV and alone one night and I'm watching TV and alone one night and I'm watching TV and there's a guy named Ple. Have you ever there's a guy named Ple. Have you ever there's a guy named Ple. Have you ever heard of him? heard of him? heard of him? >> And he says, "I watch this guy. He flips >> And he says, "I watch this guy. He flips >> And he says, "I watch this guy. He flips upside down and backwards and kicks the upside down and backwards and kicks the upside down and backwards and kicks the ball into a net and rips his shirt off ball into a net and rips his shirt off ball into a net and rips his shirt off and runs around the place and the and runs around the place and the and runs around the place and the crowd's going crazy and is crowd's going crazy and is crowd's going crazy and is rough. Look, I get goosebumps telling rough. Look, I get goosebumps telling rough. Look, I get goosebumps telling you the story. So he says, "A human you the story. So he says, "A human you the story. So he says, "A human being, a species that I'm actually a being, a species that I'm actually a being, a species that I'm actually a part of, you know, I'm sitting here part of, you know, I'm sitting here part of, you know, I'm sitting here alone in my apartment and I start alone in my apartment and I start alone in my apartment and I start crying." You know, crying." You know, crying." You know, it's not the six minutes, it's what it's not the six minutes, it's what it's not the six minutes, it's what happens in that six minutes that happens in that six minutes that happens in that six minutes that matters. But basically, this movie spoke matters. But basically, this movie spoke matters. But basically, this movie spoke to me like nothing had ever spoke to me to me like nothing had ever spoke to me to me like nothing had ever spoke to me before. And uh I got it. You know, we before. And uh I got it. You know, we before. And uh I got it. You know, we don't have time. There's not a lot of don't have time. There's not a lot of don't have time. There's not a lot of time. And it does seem like we're going time. And it does seem like we're going time. And it does seem like we're going to live forever, but we're not. And to to live forever, but we're not. And to to live forever, but we're not. And to these younger people, like 30 years old these younger people, like 30 years old these younger people, like 30 years old seems so old to me when I was seems so old to me when I was seems so old to me when I was 18.

18. 18. >> You're 30 like that. Don't waste your >> You're 30 like that. Don't waste your >> You're 30 like that. Don't waste your time. Don't be afraid to take a risk. time. Don't be afraid to take a risk. time. Don't be afraid to take a risk. Don't be the guy sitting home alone at Don't be the guy sitting home alone at Don't be the guy sitting home alone at whatever his age was at that point in whatever his age was at that point in whatever his age was at that point in your apartment thinking, "I your apartment thinking, "I your apartment thinking, "I could have done more than this. I could could have done more than this. I could could have done more than this. I could have been bigger than this. I could have have been bigger than this. I could have have been bigger than this. I could have been better than this." That is that's been better than this." That is that's been better than this." That is that's that's the worst thing that can that's the worst thing that can that's the worst thing that can happen to anybody. You don't want to be happen to anybody. You don't want to be happen to anybody. You don't want to be that guy. And listen, not everybody is that guy. And listen, not everybody is that guy. And listen, not everybody is built that way or for that. I told you built that way or for that. I told you built that way or for that. I told you some people listen, they want that city some people listen, they want that city some people listen, they want that city job, 401k, the benefits and all that job, 401k, the benefits and all that job, 401k, the benefits and all that They want weekends off and they They want weekends off and they They want weekends off and they want holidays off and there's nothing want holidays off and there's nothing want holidays off and there's nothing wrong with that. We we need all types of wrong with that. We we need all types of wrong with that. We we need all types of people in this world to live. But if you people in this world to live. But if you people in this world to live. But if you believe that you are an entrepreneur, believe that you are an entrepreneur, believe that you are an entrepreneur, you believe that you in something that you believe that you in something that you believe that you in something that you want to build, do not be afraid to you want to build, do not be afraid to you want to build, do not be afraid to take the risk. It's going to cost you take the risk. It's going to cost you take the risk. It's going to cost you though. It's funny. I was thinking about though. It's funny. I was thinking about though. It's funny. I was thinking about you talking about your big house in you talking about your big house in you talking about your big house in Vegas, but then also the fact that you Vegas, but then also the fact that you Vegas, but then also the fact that you were there for 4 days in the last 2 were there for 4 days in the last 2 were there for 4 days in the last 2 months. months. months. >> Yeah. >> Yeah. >> Yeah. >> That's actually that behavior that got >> That's actually that behavior that got >> That's actually that behavior that got you the big house. And you the big house. And you the big house. And >> True. Yeah. And I wouldn't change a >> True. Yeah. And I wouldn't change a >> True. Yeah. And I wouldn't change a second of it. I love this I still second of it. I love this I still second of it. I love this I still get up every day and I'm fired up to get get up every day and I'm fired up to get get up every day and I'm fired up to get in here and get to the office. And I in here and get to the office. And I in here and get to the office. And I love like love like love like you don't want me to get into this you don't want me to get into this you don't want me to get into this It's too long or whatever, but It's too long or whatever, but It's too long or whatever, but you know, I'm working on something right you know, I'm working on something right you know, I'm working on something right now that I just became obsessed now that I just became obsessed now that I just became obsessed with. I became obsessed with it. And I with. I became obsessed with it. And I with. I became obsessed with it. And I got these guys Tucker at my office. I I got these guys Tucker at my office. I I got these guys Tucker at my office. I I I got this kid Maramman at my office and I got this kid Maramman at my office and I got this kid Maramman at my office and all these guys that are really talented,

all these guys that are really talented, all these guys that are really talented, creative people. And I I I get them in a creative people. And I I I get them in a creative people. And I I I get them in a room with me and we start talking about room with me and we start talking about room with me and we start talking about it and I tell them what my vision is and it and I tell them what my vision is and it and I tell them what my vision is and then they get into it and then they then they get into it and then they then they get into it and then they start doing what they do and building start doing what they do and building start doing what they do and building the and then it's just like I the and then it's just like I the and then it's just like I just I love it man. The team that I have just I love it man. The team that I have just I love it man. The team that I have built you know when I get in a room with built you know when I get in a room with built you know when I get in a room with these guys and we start talking these guys and we start talking these guys and we start talking it's incredible what you what you can it's incredible what you what you can it's incredible what you what you can build and what you can do and what build and what you can do and what build and what you can do and what what's available and what what you can what's available and what what you can what's available and what what you can accomplish. And Ari Emanuel, Ari is this accomplish. And Ari Emanuel, Ari is this accomplish. And Ari Emanuel, Ari is this guy, you know, the ultimate all-time guy, you know, the ultimate all-time guy, you know, the ultimate all-time super agent. You know, he came in and super agent. You know, he came in and super agent. You know, he came in and did the deal for the UFC, got the WWE did the deal for the UFC, got the WWE did the deal for the UFC, got the WWE and many, many other things and people and many, many other things and people and many, many other things and people he's built in his lifetime. And he's the he's built in his lifetime. And he's the he's built in his lifetime. And he's the guy that when I come up with something guy that when I come up with something guy that when I come up with something creative and I call him and I'm like, I creative and I call him and I'm like, I creative and I call him and I'm like, I need $30 million. need $30 million. need $30 million. I want to do this. I want to do this. I want to do this. He's like, I'll get you the money. He's like, I'll get you the money. He's like, I'll get you the money. So, I've gotten to a point now where I So, I've gotten to a point now where I So, I've gotten to a point now where I have all these people that are part of have all these people that are part of have all these people that are part of my team. And when I come up with my team. And when I come up with my team. And when I come up with something, we all get together and then something, we all get together and then something, we all get together and then we make it happen.

we make it happen. we make it happen. >> Is there a destination in your mind? >> Is there a destination in your mind? >> Is there a destination in your mind? >> No. >> No. >> No. >> There's no destination. >> There's no destination. >> There's no destination. >> Bigger, bigger, bigger, bigger, bigger, >> Bigger, bigger, bigger, bigger, bigger, >> Bigger, bigger, bigger, bigger, bigger, bigger, bigger. bigger, bigger. bigger, bigger. >> And then what? >> And then what? >> And then what? >> Right. Well, think about this. Then I >> Right. Well, think about this. Then I >> Right. Well, think about this. Then I die. die. die. Then I die. Then I die. Then I die. Who gives a Right? It's just I Who gives a Right? It's just I Who gives a Right? It's just I can't picture myself like, hey, I made a can't picture myself like, hey, I made a can't picture myself like, hey, I made a bunch of money. I'm going to bunch of money. I'm going to bunch of money. I'm going to retire and do what? retire and do what? retire and do what? And do what? You know, I I probably take And do what? You know, I I probably take And do what? You know, I I probably take four, not this year. I'm this four, not this year. I'm this four, not this year. I'm this year, but I'd take four great vacations year, but I'd take four great vacations year, but I'd take four great vacations a year, right? And and if my wife had a year, right? And and if my wife had a year, right? And and if my wife had her way, it'd be 15 days. But I, you her way, it'd be 15 days. But I, you her way, it'd be 15 days. But I, you know, we're we're her and I are battling know, we're we're her and I are battling know, we're we're her and I are battling over over a vacation this year. But I over over a vacation this year. But I over over a vacation this year. But I couldn't imagine by the time I'm done couldn't imagine by the time I'm done couldn't imagine by the time I'm done with my vacation, I can't wait to get with my vacation, I can't wait to get with my vacation, I can't wait to get back to work. I'm so excited to get back back to work. I'm so excited to get back back to work. I'm so excited to get back to work. And to work. And to work. And >> do we have vacations? >> do we have vacations? >> do we have vacations? >> Yeah. Yeah. It takes me a couple days, >> Yeah. Yeah. It takes me a couple days, >> Yeah. Yeah. It takes me a couple days, right? I mean, anybody who who who runs right? I mean, anybody who who who runs right? I mean, anybody who who who runs a big business and and understands this. a big business and and understands this. a big business and and understands this. You get there and and you're shaking off You get there and and you're shaking off You get there and and you're shaking off the that's going on, all this the that's going on, all this the that's going on, all this stuff, and then by like day three, I'm stuff, and then by like day three, I'm stuff, and then by like day three, I'm in. You know, I enjoy myself. I enjoy in. You know, I enjoy myself. I enjoy in. You know, I enjoy myself. I enjoy hanging out with my kids. And then by hanging out with my kids. And then by hanging out with my kids. And then by the end, I'm back on the phone going, the end, I'm back on the phone going, the end, I'm back on the phone going, "I'm coming home. Everybody get "I'm coming home. Everybody get "I'm coming home. Everybody get ready. I'm coming home."

ready. I'm coming home." ready. I'm coming home." >> One of the things that is obvious >> One of the things that is obvious >> One of the things that is obvious speaking to you is that self-awareness speaking to you is that self-awareness speaking to you is that self-awareness really um is the advice that you've really um is the advice that you've really um is the advice that you've you've sort of given today because you've sort of given today because you've sort of given today because >> I imagine a lot of people wouldn't like >> I imagine a lot of people wouldn't like >> I imagine a lot of people wouldn't like your life. They would find it miserable. your life. They would find it miserable. your life. They would find it miserable. Whereas you find it so exciting. And I Whereas you find it so exciting. And I Whereas you find it so exciting. And I think that's true. It's a really think that's true. It's a really think that's true. It's a really important point of nuance when we have important point of nuance when we have important point of nuance when we have these conversations, which is you're not these conversations, which is you're not these conversations, which is you're not necessarily saying from what I hear that necessarily saying from what I hear that necessarily saying from what I hear that everybody should have your life. You're everybody should have your life. You're everybody should have your life. You're saying just like be aware of like who saying just like be aware of like who saying just like be aware of like who you are and this is who you are and you are and this is who you are and you are and this is who you are and you're just giving it everything to what you're just giving it everything to what you're just giving it everything to what who you are. who you are. who you are. >> Yep. And even when we hire at the UFC >> Yep. And even when we hire at the UFC >> Yep. And even when we hire at the UFC like the woman on the other side of this like the woman on the other side of this like the woman on the other side of this wall right here, Len Breenidge, animal wall right here, Len Breenidge, animal wall right here, Len Breenidge, animal and brilliant and and just I and brilliant and and just I and brilliant and and just I have so much respect for her. Then I got have so much respect for her. Then I got have so much respect for her. Then I got Craig Borsari. I I I I got Hunter Craig Borsari. I I I I got Hunter Craig Borsari. I I I I got Hunter Campbell. I I have all these guys that Campbell. I I have all these guys that Campbell. I I have all these guys that that that work for me and they are all that that work for me and they are all that that work for me and they are all killers, right? Then you go and there's killers, right? Then you go and there's killers, right? Then you go and there's people that come in and they work 9 to5 people that come in and they work 9 to5 people that come in and they work 9 to5 and they it takes all types. I'm not and they it takes all types. I'm not and they it takes all types. I'm not looking for 650 killers, looking for 650 killers, looking for 650 killers, >> but the ones that work close to you. >> but the ones that work close to you. >> but the ones that work close to you. >> Yes. They need to be close. >> Yes. They need to be close. >> Yes. They need to be close. >> You can't be within a a mile of >> You can't be within a a mile of >> You can't be within a a mile of me if you're not a killer. Yes.

me if you're not a killer. Yes. me if you're not a killer. Yes. >> But it takes all types. And and and I >> But it takes all types. And and and I >> But it takes all types. And and and I and like you said, I'm not saying my and like you said, I'm not saying my and like you said, I'm not saying my life is the life for everybody. It's the life is the life for everybody. It's the life is the life for everybody. It's the furthest thing from it. So that's why I furthest thing from it. So that's why I furthest thing from it. So that's why I say some of these kids that think they say some of these kids that think they say some of these kids that think they want to be entrepreneurs, they don't want to be entrepreneurs, they don't want to be entrepreneurs, they don't know what it really takes. And know what it really takes. And know what it really takes. And there's plenty of guys who have been there's plenty of guys who have been there's plenty of guys who have been entrepreneurs and made that, you know, entrepreneurs and made that, you know, entrepreneurs and made that, you know, the kids call it the bag. They made the the kids call it the bag. They made the the kids call it the bag. They made the bag and they run and they that's bag and they run and they that's bag and they run and they that's it. It's a wrap and they they go do it. It's a wrap and they they go do it. It's a wrap and they they go do other things that they they want to do. other things that they they want to do. other things that they they want to do. But the but this beautiful thing, so I'm But the but this beautiful thing, so I'm But the but this beautiful thing, so I'm a big motorcycle guy, right? And a big motorcycle guy, right? And a big motorcycle guy, right? And I remember I always used to say when I I remember I always used to say when I I remember I always used to say when I get to a certain point I'm going to get get to a certain point I'm going to get get to a certain point I'm going to get my buddies together and my cousins and my buddies together and my cousins and my buddies together and my cousins and we're just go on these incredible rides we're just go on these incredible rides we're just go on these incredible rides all around the United States. And then I all around the United States. And then I all around the United States. And then I started getting older. I'm like started getting older. I'm like started getting older. I'm like I'm in my 40s. When do I think I'm going I'm in my 40s. When do I think I'm going I'm in my 40s. When do I think I'm going to do this? So every year I don't give a to do this? So every year I don't give a to do this? So every year I don't give a I carve out and we go to a I carve out and we go to a I carve out and we go to a destination and we ride destination and we ride destination and we ride motorcycles. Now, everybody that I've motorcycles. Now, everybody that I've motorcycles. Now, everybody that I've known once they get to a certain age, known once they get to a certain age, known once they get to a certain age, when I say men start to get softer when when I say men start to get softer when when I say men start to get softer when they get old, they feel like they can't they get old, they feel like they can't they get old, they feel like they can't handle the bikes anymore, right? And and handle the bikes anymore, right? And and handle the bikes anymore, right? And and they stop riding.

they stop riding. they stop riding. If and when I get to that point, I don't If and when I get to that point, I don't If and when I get to that point, I don't know if that will happen to me, but if know if that will happen to me, but if know if that will happen to me, but if it does, I own like 30 it does, I own like 30 it does, I own like 30 motorcycles. I'm going to ship them all motorcycles. I'm going to ship them all motorcycles. I'm going to ship them all to Italy. Like, if this is Italy, I'm to Italy. Like, if this is Italy, I'm to Italy. Like, if this is Italy, I'm going to ship them to the top of Italy. going to ship them to the top of Italy. going to ship them to the top of Italy. I'm going to have a truck have all my I'm going to have a truck have all my I'm going to have a truck have all my bikes in it and I'm going to ride them bikes in it and I'm going to ride them bikes in it and I'm going to ride them all the way down to the Amalfi Coast and all the way down to the Amalfi Coast and all the way down to the Amalfi Coast and then I'll just leave the keys in them then I'll just leave the keys in them then I'll just leave the keys in them and leave them on the side of the and leave them on the side of the and leave them on the side of the road in Italy. I'll leave them road in Italy. I'll leave them road in Italy. I'll leave them all there. That's going to be my last all there. That's going to be my last all there. That's going to be my last ride of my life. ride of my life. ride of my life. >> Send me a text when you do that and I'll >> Send me a text when you do that and I'll >> Send me a text when you do that and I'll be I'll be waiting down. be I'll be waiting down. be I'll be waiting down. >> Yeah. >> Yeah. >> Yeah. >> Dana, we have a closing tradition on >> Dana, we have a closing tradition on >> Dana, we have a closing tradition on this podcast where the last guest leaves this podcast where the last guest leaves this podcast where the last guest leaves a question for the next not knowing who a question for the next not knowing who a question for the next not knowing who they're leaving it for. The question they're leaving it for. The question they're leaving it for. The question left for you is, if you could only left for you is, if you could only left for you is, if you could only complete one more major goal, what would complete one more major goal, what would complete one more major goal, what would it be and why? >> I've already built >> I've already built the biggest the biggest the biggest fight brand to ever exist, you know. Um, fight brand to ever exist, you know. Um, fight brand to ever exist, you know. Um, now I'm getting into boxing. I got Power now I'm getting into boxing. I got Power now I'm getting into boxing. I got Power Slap. Slap. Slap. My goal over the next, it's a seven-year My goal over the next, it's a seven-year My goal over the next, it's a seven-year goal because I have seven years in my goal because I have seven years in my goal because I have seven years in my Paramount deal. Mhm.

Paramount deal. Mhm. Paramount deal. Mhm. to build the biggest combat sports brand to build the biggest combat sports brand to build the biggest combat sports brand that is I already did, but to a level that is I already did, but to a level that is I already did, but to a level that that it just can't be replicated that that it just can't be replicated that that it just can't be replicated again. It's just like when I'm dead, again. It's just like when I'm dead, again. It's just like when I'm dead, it's going to be impossible to beat what it's going to be impossible to beat what it's going to be impossible to beat what I've built by the time my life is up. I've built by the time my life is up. I've built by the time my life is up. >> Speaking of haters, there's a lot of >> Speaking of haters, there's a lot of >> Speaking of haters, there's a lot of people saying that you can't do it in people saying that you can't do it in people saying that you can't do it in boxing. It's different. I've heard them boxing. It's different. I've heard them boxing. It's different. I've heard them all say, "This is 150 years old. You all say, "This is 150 years old. You all say, "This is 150 years old. You can't do what you did in UFC in boxing." can't do what you did in UFC in boxing." can't do what you did in UFC in boxing." >> How about power slam? >> How about power slam? >> How about power slam? >> Yeah. Right. I mean, you want to see >> Yeah. Right. I mean, you want to see >> Yeah. Right. I mean, you want to see something that people think doesn't work something that people think doesn't work something that people think doesn't work and isn't right and isn't possible. But and isn't right and isn't possible. But and isn't right and isn't possible. But again, that that's that's I love it. again, that that's that's I love it. again, that that's that's I love it. That's all the fuel that I love hearing That's all the fuel that I love hearing That's all the fuel that I love hearing that and people telling me what you that and people telling me what you that and people telling me what you can't do. And everybody who's watching can't do. And everybody who's watching can't do. And everybody who's watching this right now is going to deal with this right now is going to deal with this right now is going to deal with some level of people telling you what some level of people telling you what some level of people telling you what you can't do and what's impossible. you can't do and what's impossible. you can't do and what's impossible. Nothing is impossible. And literally Nothing is impossible. And literally Nothing is impossible. And literally at UFC headquarters, the only thing you at UFC headquarters, the only thing you at UFC headquarters, the only thing you can't say is no. can't say is no. can't say is no. I don't accept. No, don't tell me this I don't accept. No, don't tell me this I don't accept. No, don't tell me this can't happen. You know, on Craig Bor can't happen. You know, on Craig Bor can't happen. You know, on Craig Bor again, I dropped Tom Brady hit me up and again, I dropped Tom Brady hit me up and again, I dropped Tom Brady hit me up and says, "Hey, I'm in town. You want to go says, "Hey, I'm in town. You want to go says, "Hey, I'm in town. You want to go to YouTube?" I'm like, "You where's to YouTube?" I'm like, "You where's to YouTube?" I'm like, "You where's you?" The sphere there first. I went to you?" The sphere there first. I went to you?" The sphere there first. I went to the sphere and I saw it and I was like, the sphere and I saw it and I was like, the sphere and I saw it and I was like, "Holy the star of this show is a "Holy the star of this show is a "Holy the star of this show is a sphere."

sphere." sphere." I called, "We're sorry." I said, "I I called, "We're sorry." I said, "I I called, "We're sorry." I said, "I don't know what you're doing next don't know what you're doing next don't know what you're doing next weekend, but cancel it. You and the crew weekend, but cancel it. You and the crew weekend, but cancel it. You and the crew are coming to the YouTube concert. Come. are coming to the YouTube concert. Come. are coming to the YouTube concert. Come. I want to do this." And we did it. The I want to do this." And we did it. The I want to do this." And we did it. The president leans over to me and says, "We president leans over to me and says, "We president leans over to me and says, "We should do a fight at the White House." should do a fight at the White House." should do a fight at the White House." >> Yes, sir. I agree. We should do a fight >> Yes, sir. I agree. We should do a fight >> Yes, sir. I agree. We should do a fight at the White House. And then now Craig at the White House. And then now Craig at the White House. And then now Craig Borsari came to me with his own idea Borsari came to me with his own idea Borsari came to me with his own idea that I think is brilliant, and that I think is brilliant, and that I think is brilliant, and I'm working on that one now. But we I'm working on that one now. But we I'm working on that one now. But we don't say no at the UFC, it just we we don't say no at the UFC, it just we we don't say no at the UFC, it just we we always whatever people think is always whatever people think is always whatever people think is impossible and can't be done. Not only impossible and can't be done. Not only impossible and can't be done. Not only will we do it, we'll do it at the level will we do it, we'll do it at the level will we do it, we'll do it at the level that just blows people's minds. Why will that just blows people's minds. Why will that just blows people's minds. Why will you win at boxing? First of all, boxing you win at boxing? First of all, boxing you win at boxing? First of all, boxing was my first love, was my first love, was my first love, >> and I knew the sport was broken. And as >> and I knew the sport was broken. And as >> and I knew the sport was broken. And as it started to decline, and I I just I it started to decline, and I I just I it started to decline, and I I just I know how to fix it, I I I know what to know how to fix it, I I I know what to know how to fix it, I I I know what to do. do. do. >> You and I got to get together again in >> You and I got to get together again in >> You and I got to get together again in like 5 years and talk about boxing like 5 years and talk about boxing like 5 years and talk about boxing again. And and watch what we do. Watch again. And and watch what we do. Watch again. And and watch what we do. Watch what we do over the next five years. I what we do over the next five years. I what we do over the next five years. I mean, I'm already two years ahead of mean, I'm already two years ahead of mean, I'm already two years ahead of where I thought I would be because this where I thought I would be because this where I thought I would be because this the the guys that are doing it right now the the guys that are doing it right now the the guys that are doing it right now are just so bad at doing it. And I are just so bad at doing it. And I are just so bad at doing it. And I should have known that going in. But, should have known that going in. But, should have known that going in. But, you know, I I I give everybody the you know, I I I give everybody the you know, I I I give everybody the benefit of the doubt. And I don't look benefit of the doubt. And I don't look benefit of the doubt. And I don't look at anybody and say, "Uh, oh yeah, let's at anybody and say, "Uh, oh yeah, let's at anybody and say, "Uh, oh yeah, let's not take this guy serious." I take not take this guy serious." I take not take this guy serious." I take everybody serious and and I love to everybody serious and and I love to everybody serious and and I love to compete. And if you say you want to compete. And if you say you want to compete. And if you say you want to compete with me, I look at competing as compete with me, I look at competing as compete with me, I look at competing as a fight. Are you talking about Eddie a fight. Are you talking about Eddie a fight. Are you talking about Eddie Hearn?

Hearn? Hearn? >> Talk about all of them. Every one of >> Talk about all of them. Every one of >> Talk about all of them. Every one of them. Eddie Hearn is weak. I'm I'm Eddie them. Eddie Hearn is weak. I'm I'm Eddie them. Eddie Hearn is weak. I'm I'm Eddie Hearn his dad built that business. His Hearn his dad built that business. His Hearn his dad built that business. His dad's a real guy. Like his dad's as As I dad's a real guy. Like his dad's as As I dad's a real guy. Like his dad's as As I get deeper into this thing, his dad is get deeper into this thing, his dad is get deeper into this thing, his dad is the His dad is the guy. And I see it in the His dad is the guy. And I see it in the His dad is the guy. And I see it in Frank Warren. Frank Warren just came out Frank Warren. Frank Warren just came out Frank Warren. Frank Warren just came out recently. He he hasn't talked any recently. He he hasn't talked any recently. He he hasn't talked any He hasn't said anything, you know? He's He hasn't said anything, you know? He's He hasn't said anything, you know? He's He's been completely silent through this He's been completely silent through this He's been completely silent through this thing. He said, and I just saw an thing. He said, and I just saw an thing. He said, and I just saw an interview with him the other day. Frank interview with him the other day. Frank interview with him the other day. Frank Warren is like a Frank Warren's the real Warren is like a Frank Warren's the real Warren is like a Frank Warren's the real guy. Eddie's Eddie's not the guy. guy. Eddie's Eddie's not the guy. guy. Eddie's Eddie's not the guy. Eddie's dad is the guy. And I'm not Eddie's dad is the guy. And I'm not Eddie's dad is the guy. And I'm not saying this to on Eddie. I'm just saying this to on Eddie. I'm just saying this to on Eddie. I'm just being honest. And I And I don't dislike being honest. And I And I don't dislike being honest. And I And I don't dislike Eddie. I don't dislike him. Um but he's Eddie. I don't dislike him. Um but he's Eddie. I don't dislike him. Um but he's not the guy. His dad's the guy. And not the guy. His dad's the guy. And not the guy. His dad's the guy. And Frank Warren. Frank Warren. I just saw Frank Warren. Frank Warren. I just saw Frank Warren. Frank Warren. I just saw this interview with him and I was like this interview with him and I was like this interview with him and I was like love it. love it. love it. >> Why make He's just like, you know what? >> Why make He's just like, you know what? >> Why make He's just like, you know what? All this talking and all this All this talking and all this All this talking and all this Let's fight. Let's fight. Let's fight. Let's start. You know, he's like and I'm Let's start. You know, he's like and I'm Let's start. You know, he's like and I'm like, "Yeah, that's a guy." And a few like, "Yeah, that's a guy." And a few like, "Yeah, that's a guy." And a few other things that I've seen with Frank other things that I've seen with Frank other things that I've seen with Frank Warren. Frank Warren's like a Warren. Frank Warren's like a Warren. Frank Warren's like a real guy. Eddie Hun's work rate is real guy. Eddie Hun's work rate is real guy. Eddie Hun's work rate is impressive. I just remember seeing him impressive. I just remember seeing him impressive. I just remember seeing him one day in New York and I remember him one day in New York and I remember him one day in New York and I remember him standing there for like six, seven hours standing there for like six, seven hours standing there for like six, seven hours with the media just doing like every with the media just doing like every with the media just doing like every single blog and going, "What the is single blog and going, "What the is single blog and going, "What the is he doing?" He just did every on this he doing?" He just did every on this he doing?" He just did every on this rooftop in the in the rooftop in the in the rooftop in the in the >> He's responding to every little >> He's responding to every little >> He's responding to every little thing that's going on. And it's just thing that's going on. And it's just thing that's going on. And it's just like the the truth is like the the truth is like the the truth is nobody's done more to try to hurt the AJ nobody's done more to try to hurt the AJ nobody's done more to try to hurt the AJ Fury fight than Eddie Hearn. It's like

Fury fight than Eddie Hearn. It's like Fury fight than Eddie Hearn. It's like he's he's I don't know. May I hope AJ he's he's I don't know. May I hope AJ he's he's I don't know. May I hope AJ owns a piece of Matt Room. Eddie Hearn's owns a piece of Matt Room. Eddie Hearn's owns a piece of Matt Room. Eddie Hearn's dad is Barry Hearn's a real guy. dad is Barry Hearn's a real guy. dad is Barry Hearn's a real guy. He's the guy. and uh Frank Warren, these He's the guy. and uh Frank Warren, these He's the guy. and uh Frank Warren, these old school hard dudes that, you old school hard dudes that, you old school hard dudes that, you know, when I when I see them talk, yeah, know, when I when I see them talk, yeah, know, when I when I see them talk, yeah, I get it. I I I see through all the I get it. I I I see through all the I get it. I I I see through all the and I know who's who and what's and I know who's who and what's and I know who's who and what's what. Having interviewed both of you, what. Having interviewed both of you, what. Having interviewed both of you, what I find exciting is you're both what I find exciting is you're both what I find exciting is you're both absolutely relentless. And um so there's absolutely relentless. And um so there's absolutely relentless. And um so there's it's funny cuz there's the fight it's funny cuz there's the fight it's funny cuz there's the fight business and then there's this other business and then there's this other business and then there's this other fight business going on above the fight fight business going on above the fight fight business going on above the fight business, which I think is quite business, which I think is quite business, which I think is quite interesting as a fight fan. Um Dana, interesting as a fight fan. Um Dana, interesting as a fight fan. Um Dana, thank you so much for being so generous thank you so much for being so generous thank you so much for being so generous with your time. I've been a fan of the with your time. I've been a fan of the with your time. I've been a fan of the obviously for the longest longest ever obviously for the longest longest ever obviously for the longest longest ever time and it's remarkable what you've time and it's remarkable what you've time and it's remarkable what you've done and so it's super inspiring for me done and so it's super inspiring for me done and so it's super inspiring for me as an entrepreneur but also yeah you as an entrepreneur but also yeah you as an entrepreneur but also yeah you expand the paradigm of what is possible. expand the paradigm of what is possible. expand the paradigm of what is possible. So thank you so much for taking the time So thank you so much for taking the time So thank you so much for taking the time and giving me this privilege. and giving me this privilege. and giving me this privilege. >> Wait to see what we do in the next seven >> Wait to see what we do in the next seven >> Wait to see what we do in the next seven years. years. years. >> I can't wait. >> I can't wait. >> I can't wait. >> Me too. >> Me too. >> Me too. >> YouTube have this new crazy algorithm >> YouTube have this new crazy algorithm >> YouTube have this new crazy algorithm where they know exactly what video you where they know exactly what video you where they know exactly what video you would like to watch next based on AI and would like to watch next based on AI and would like to watch next based on AI and all of your viewing behavior. And the all of your viewing behavior. And the all of your viewing behavior. And the algorithm says that this video is the algorithm says that this video is the algorithm says that this video is the perfect video for you. It's different perfect video for you. It's different perfect video for you. It's different for everybody looking right now. Check for everybody looking right now. Check for everybody looking right now. Check this video out and I bet you you might this video out and I bet you you might this video out and I bet you you might love it.